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B&T > Marketing > Campaign: Children Can’t Choose Their Parents
MarketingMedia

Campaign: Children Can’t Choose Their Parents

Staff Writers
Published on: 15th October 2014 at 10:26 AM
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Imagine being able to choose who your parents are. In this ad for Finnish charity Fragile Childhood two children look like they are given the option.

Taken around what looks like a museum, the children are shown various sets of parents. Inside the exhibits are men and women, some sitting on a couch in a comfy family home, some out at a park under a tree, and some fighting and throwing their wine glasses around.

After watching the parents, the children go home with the fighting couple.

Created by Havas Worldwide Helsinki, the minute and a half clip is titled ‘The Orphanage’ and ends with the tagline ‘Children can’t choose their parents. What if they could?’

In 2012 the same charity released a spot entitled ‘Monsters’ asking parents how their children see them when they’ve been drinking.

 

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TAGGED: Clemenger BBDO Sydney, Dow Jones, Them Advertising
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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