Campaign: If Only You Checked Your Breasts As Often as You Checked Facebook

Campaign: If Only You Checked Your Breasts As Often as You Checked Facebook

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DDB's Singapore office has reappropriated the logos of the big social media properties in an attempt to get women in touch with their chest regions.




DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one.

The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: “If only you checked your breasts as often” with supporting body copy urging women to do a self-examination regularly and relevant information on the same.

breast-cancer-foundation-facebook-logo-ddb-singapore

See all of the ads at Digital Synopsis.




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