DDB's Singapore office has reappropriated the logos of the big social media properties in an attempt to get women in touch with their chest regions.
DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one.
The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: “If only you checked your breasts as often” with supporting body copy urging women to do a self-examination regularly and relevant information on the same.
See all of the ads at Digital Synopsis.