Caltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia’s leading fuel supplier keeps the country – and the economy – on the go every day.
The “With you all the way” campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.
With you all the way launched with a 30 second TVC airing nationally yesterday, 28 July with the campaign also set to run across digital and outdoor.
“Caltex’s reliable supply forms the backbone of the Australian economy. We fuel the cars, trucks, trains, boats, buses, planes, farm and other heavy machinery that not only make Australians productive, but keep us connected, fed, healthy and, ultimately, prosperous too. Caltex truly is with customers all the way,” said Edward Goff, Head of Brand and Product Marketing, Caltex Australia.
“We’re honoured to play such a key role in the daily life of the country – and, after a 10 year break, we’re proud of the new campaign that highlights our special connection with all Australians.”
Andy DiLallo, Chief Creative Officer Leo Burnett Sydney, said: “This campaign goes beyond fuel in a tank. It’s about what that enables people to do – it’s about how it drives our nation, not just our nation’s vehicles. The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day.”
Creative Agency: Leo Burnett
Chief Creative Officer: Andy DiLallo
Creatives: Brad Grey/Vince Lagana/Grant McAloon
Director: Noah Marshall
Production Co Producer: Tony Whyman
Production Company: The Sweet Shop
Agency Producer: Renata Barbosa
Sounds Design & Music: Nylon