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Reading: Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s
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B&T > Advertising > Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s
Advertising

Campaign: Caltex is ‘With You All The Way’ in New Work From Leo’s

Staff Writers
Published on: 30th July 2014 at 12:34 PM
Staff Writers
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Caltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia’s leading fuel supplier keeps the country – and the economy – on the go every day.

The “With you all the way” campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.

With you all the way launched with a 30 second TVC airing nationally yesterday, 28 July with the campaign also set to run across digital and outdoor.

“Caltex’s reliable supply forms the backbone of the Australian economy. We fuel the cars, trucks, trains, boats, buses, planes, farm and other heavy machinery that not only make Australians productive, but keep us connected, fed, healthy and, ultimately, prosperous too. Caltex truly is with customers all the way,” said Edward Goff, Head of Brand and Product Marketing, Caltex Australia.

Caltex

“We’re honoured to play such a key role in the daily life of the country – and, after a 10 year break, we’re proud of the new campaign that highlights our special connection with all Australians.”

Andy DiLallo, Chief Creative Officer Leo Burnett Sydney, said: “This campaign goes beyond fuel in a tank. It’s about what that enables people to do – it’s about how it drives our nation, not just our nation’s vehicles. The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day.”

Credits:

Client: Caltex

Creative Agency: Leo Burnett

Chief Creative Officer: Andy DiLallo

Creatives: Brad Grey/Vince Lagana/Grant McAloon

Director: Noah Marshall

Production Co Producer: Tony Whyman

Production Company: The Sweet Shop

Agency Producer: Renata Barbosa

Sounds Design  & Music: Nylon

Post: Method

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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