Campaign Calling On Women To Stop Nagging Their Husbands During CV-19 Gets Pulled

Campaign Calling On Women To Stop Nagging Their Husbands During CV-19 Gets Pulled
B&T Magazine
By B&T Magazine



A campaign to help stop domestic violence during the COVID-19 lockdown has been pulled abruptly after it suggested wives shouldn’t nag their husbands and should dress up and wear make-up when working from home.

The utterly tone-deaf poster campaign was the work of the Malaysian government’s women’s affairs ministry and attempted to offer tips on how to prevent domestic violence since the country went into a partial lockdown a fortnight ago.

Titled #WomenPreventCOVID19 and written in Malay, the series of online posters were aimed at a female audience and included such tips as not to nag your husband, don’t be sarcastic when asking him to help with the chores and not to dress like a slob.

Unsurprisingly, the campaign drew immediate fury from women’s groups and was promptly pulled.

“We apologise if some of the tips we shared were inappropriate and touched on the sensitivities of some parties,” the ministry’s women development department said in a statement.

“It is extremely condescending both to women and men,” said Nisha Sabanayagam, a manager at All Women’s Action Society, a Malaysian advocacy group. “These posters promote the concept of gender inequality and perpetuate the concept of patriarchy,” she said.

However, the threat of domestic violence remains very real during the self-isolation. A Malaysian hotline that helps domestic abuse victims and vulnerable children has reported a 100 per cent increase in calls since the nation started to quarantine. Here in Australia, the federal government has promised a $1 billion boost to help fight it alongside mental health issues during the lockdown. While in France, hotels are offering their rooms to vulnerable women in children.

 

 

 

 

 

 

 




Please login with linkedin to comment

coronavirus Domestic violence

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]