Campaign: BWM Launches Kmart Chrissy Countdown

Campaign: BWM Launches Kmart Chrissy Countdown
SHARE
THIS



Kmart is clapping in the festive season with a fresh campaign that transforms Christmas into the holiday of great value giving.

Developed by BWM Group Melbourne, the series of eight TVCs reveal the latest selection of toys, gifts, entertainment and summer fashion trends.

Amy Hollier, creative director at BWM Group Melbourne, said the new campaign shows Australians how it feels to have a Kmart Christmas – bright, happy, fun and fantastically affordable.

“With this new campaign we wanted to share Kmart’s contemporary take on Christmas by ditching the red and green, and dialling up the vibrant colours in the latest trends.

“Over the eight week countdown we’ll be building a bigger and brighter Christmas story around the great products Kmart has to offer at irresistibly low prices,” she said.

The integrated campaign, which launched on October 26, will air one ad per week in the lead up to Christmas, supported by POS, catalogue and digital content.

Andre Reich, Kmart general manager said the retailer’s aim is to create a destination where families come for the lowest prices on quality items, everyday.

“At Kmart we believe Australians are paying too much for the everyday products they want and need.

“We’ve worked hard to make our business operations smart, fast and efficient so we can pass on maximum savings to our customers at Christmas and all year round.

“Whether you’re finding the perfect gift for a loved one, decorating your home or searching for the latest summer looks, Kmart has created a reason to shop every single week by making Christmas the season of affordable gift giving,” he said.

Credits:

Directed by Fran Derham and Clare Pleuckhahn from Cos We Can, a producer/director/director of Photography team based in Melbourne.

Please login with linkedin to comment

Buderim Ginger Clemenger BBDO Sydney dinosaur Dylan Harrison Pepsi MAX Piracy

Latest News

Howzat? You Can Now Smell Like Warnie, As Spin Ace Launches Own Fragrance
  • Marketing

Howzat? You Can Now Smell Like Warnie, As Spin Ace Launches Own Fragrance

Australian cricket legend Shane Warne has released his very own men’s aftershave and just in time for Father’s Day. And if you think it stinks of sweat, VB, a stale pack of B&H and a top note of crotch rub, think again! B&T’s had a whiff and it’s a good, manly scent that should keep […]

by B&T Magazine

B&T Magazine
Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Announces Google Ads Integration

Integral Ad Science (IAS) has announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering […]

Sunday TV Wrap: Ninja Finale Pulls Itself Over The Million-Mark
  • Media

Sunday TV Wrap: Ninja Finale Pulls Itself Over The Million-Mark

Last night’s Australian Ninja Warrior finale crept back over the million-mark, pulling 1.098 million viewers for broadcaster Nine. Not that we’ve seen the end of the ovelry athletic programme: a two-part special event, Australian Ninja Warrior: State of Origin, begins next Sunday. Ninja was the best of last night’s entertainment shows according to OzTAM metro […]

by B&T Magazine

B&T Magazine
Q&A With Rare Co-Founder And Google Creative Director Tara McKenty
  • Partner Content

Q&A With Rare Co-Founder And Google Creative Director Tara McKenty

Google creative director Tara McKenty founded Rare in 2017 as a way to empower underrepresented groups across the tech, media and creative industries with the tools to drive more inclusive cultures. The two-day leadership masterclasses deal with issues such as unconscious bias, marginalisation and prejudice in the workplace in a way that ensures to promotes […]

Partner Content

by B&T Magazine

B&T Magazine
Telling Truth To Power Is One Of The Bravest Things We Can Do, Says Katie Rigg-Smith
  • Media

Telling Truth To Power Is One Of The Bravest Things We Can Do, Says Katie Rigg-Smith

Bravery and courage come in a lot of forms, but Mindshare CEO Katie Rigg-Smith says one of the bravest things women (and men) can do is continue to hold truth to power, no matter how difficult that might be. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who […]

by B&T Magazine

B&T Magazine
Commercial Radio Australia Unveils New Campaign
  • Media

Commercial Radio Australia Unveils New Campaign

Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign, which promotes radio’s key strengths in delivering real results for Australian businesses at a time when they need it most. Showcasing radio’s strong reach, exceptional speed to market, ability to target new and existing consumers and […]

Ad Standards Appoints Richard Bean As Interim Director For Complaints Handling
  • Advertising

Ad Standards Appoints Richard Bean As Interim Director For Complaints Handling

Ad Standards has appointed Richard Bean (main photo) as an interim independent director for complaints handling, to supervise the work of Ad Standards’ community panel and industry jury, after its former CEO left in June. Ad Standards Chair, Mr David Scribner said: “Richard has held senior management roles in both the private and public sectors. […]

Burger King Reveals Drunk & Unruly Customers Behaving Badly In Riotous Ad For Its Home Delivery
  • Campaigns

Burger King Reveals Drunk & Unruly Customers Behaving Badly In Riotous Ad For Its Home Delivery

The drunk antics of customers in a fast-food restaurant at 11pm would probably give most burger chain marketers more heart palpitations than one of the greasy triple cheese burgers. But not so Burger King Brazil, who has cobbled together iPhone footage of customers behaving very badly and turned it into a wonderful new spot spruiking […]

by B&T Magazine

B&T Magazine
AANA: 68% Of Aussie SMBs & 87% Of Large Businesses Still Have Marketing Dollars To Spend In 2020
  • Marketing
  • Media

AANA: 68% Of Aussie SMBs & 87% Of Large Businesses Still Have Marketing Dollars To Spend In 2020

Half of Aussie marketers are waiting for better times before committing budget and shift to online set to accelerate, a new study by the AANA has found. Some 68 per cent SMBs and 87 per cent of large businesses still have marketing related spending budgeted for the next six months according to new research commissioned by […]

by B&T Magazine

B&T Magazine
Nine Goes Virtual & Brings 2021 Upfronts Forward
  • Media

Nine Goes Virtual & Brings 2021 Upfronts Forward

Nine’s annual Upfront presentation is going virtual for the first time, with the 2021 event showcasing Nine’s television, radio, digital and publishing slate for the year ahead. Nine will use its virtual 2021 Upfront showcase to illustrate the way it works with partners in the short, medium and long term as society and business finds […]

Action-Packed Police Recruitment Ad Pulled For Looking Nothing Like Actual Police Work
  • Campaigns

Action-Packed Police Recruitment Ad Pulled For Looking Nothing Like Actual Police Work

A police recruitment ad has been pulled – and subsequently lampooned – for looking too much like an action movie and nothing at all like the day-to-day duties of the average police officer. The recruitment video for Guernsey Police has been taken down after being mocked on social media for the way it portrayed a […]

by B&T Magazine

B&T Magazine
Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]