Melbourne ‘Driving You Homo’ JOY FM radio presenters, Dee Mason and Lisa Daniel, have proven to have faces for radio and the screen in a new campaign to empower LGBTIQA people with a cervix to have regular cervical screening.
“If you’re a human with a cervix – and your bits have touched anybody else’s bits, ever (absolutely ever) then you might have been exposed to HPV and that nasty little virus can cause cervical cancer,” said Mason in the light-hearted campaign video that she wrote.
The campaign was informed by a survey of 303 Victorians with a cervix who identify as lesbian, gay, bisexual, same sex attracted, transgender, or who have an intersex variation. The study was commissioned by PapScreen Victoria and delivered by the Australian Research Centre in Sex, Health and Society (ARCSHS) at La Trobe University.
The research showed that people who had never had a Pap test thought they didn’t need one because of their sexual or gender identity, worried about being misgendered or receiving homophobic or transphobic comments by their health care provider.
The community also felt that they received poorer health care than women whose assigned gender at birth matched their bodies and their gender identity.
PapScreen Victoria spokesperson Hiranthi Perera said the campaign would offer useful information for the community, such as links to health providers across Australia who have been recommended by the community as being sensitive to LGBTIQ people.
“Our awareness campaign will draw attention to the fact that all people with a cervix are equally at risk of cervical cancer, while empowering them to participate in cervical screening and know what to do in case they feel judged, discriminated or uncomfortable with their service provider,” said Perera.
The campaign will also be complemented with a new fact sheet for health professionals to make their clinics and health care more sensitive to the needs of the LGBTIQ community.
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]