This year LEGO Australia will move away from its traditional product led communications at Christmas with a new television ad produced by agency Ensemble.
This is the first time a local TV commercial has been created for a LEGO Christmas campaign in Australia.
The new campaign carries the theme “Build Your LEGO Christmas” and is designed to be a brand campaign that leverages the memories of playing with LEGO for broader age groups, as well as highlighting the play factor for today’s kids. The new work will run in Australia and New Zealand.
Ensemble has written and produced a 45-second TVC to lead the campaign and tells the story of a young boy looking for the ideal decoration for the top of the Christmas tree. The problem is finally solved when his sister builds a large star made of LEGO bricks and places it on top of the tree to surprise her brother.
“The Build Your LEGO Christmas TVC is a change in direction from our traditional product and theme specific Christmas messaging of previous years,” said Troy Taylor, LEGO marketing director. “LEGO carries very high levels of awareness and good will among people of all age groups and the new TVC is designed to evoke a sense of nostalgia and remind people of the value LEGO can bring to families at Christmas through the joy of building.”
The television work will be complemented by out-of-home in Westfield shopping centers across the country. The Build Your LEGO Christmas campaign will later introduce a large scale activation and social media elements, to be announced in the near future.
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]