B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Build Your LEGO Christmas
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Campaign: Build Your LEGO Christmas
Media

Campaign: Build Your LEGO Christmas

Richard McGowan
Published on: 25th November 2014 at 10:09 AM
Richard McGowan
Share
2 Min Read
SHARE

This year LEGO Australia will move away from its traditional product led communications at Christmas with a new television ad produced by agency Ensemble.

This is the first time a local TV commercial has been created for a LEGO Christmas campaign in Australia.

The new campaign carries the theme “Build Your LEGO Christmas” and is designed to be a brand campaign that leverages the memories of playing with LEGO for broader age groups, as well as highlighting the play factor for today’s kids. The new work will run in Australia and New Zealand.

Ensemble has written and produced a 45-second TVC to lead the campaign and tells the story of a young boy looking for the ideal decoration for the top of the Christmas tree. The problem is finally solved when his sister builds a large star made of LEGO bricks and places it on top of the tree to surprise her brother.

“The Build Your LEGO Christmas TVC is a change in direction from our traditional product and theme specific Christmas messaging of previous years,” said Troy Taylor, LEGO marketing director. “LEGO carries very high levels of awareness and good will among people of all age groups and the new TVC is designed to evoke a sense of nostalgia and remind people of the value LEGO can bring to families at Christmas through the joy of building.”

LEGO2

The television work will be complemented by out-of-home in Westfield shopping centers across the country. The Build Your LEGO Christmas campaign will later introduce a large scale activation and social media elements, to be announced in the near future.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
By Richard McGowan
Follow:
Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?