Campaign: Build Your LEGO Christmas

Campaign: Build Your LEGO Christmas

This year LEGO Australia will move away from its traditional product led communications at Christmas with a new television ad produced by agency Ensemble.

This is the first time a local TV commercial has been created for a LEGO Christmas campaign in Australia.

The new campaign carries the theme “Build Your LEGO Christmas” and is designed to be a brand campaign that leverages the memories of playing with LEGO for broader age groups, as well as highlighting the play factor for today’s kids. The new work will run in Australia and New Zealand.

Ensemble has written and produced a 45-second TVC to lead the campaign and tells the story of a young boy looking for the ideal decoration for the top of the Christmas tree. The problem is finally solved when his sister builds a large star made of LEGO bricks and places it on top of the tree to surprise her brother.

“The Build Your LEGO Christmas TVC is a change in direction from our traditional product and theme specific Christmas messaging of previous years,” said Troy Taylor, LEGO marketing director. “LEGO carries very high levels of awareness and good will among people of all age groups and the new TVC is designed to evoke a sense of nostalgia and remind people of the value LEGO can bring to families at Christmas through the joy of building.”

LEGO2

The television work will be complemented by out-of-home in Westfield shopping centers across the country. The Build Your LEGO Christmas campaign will later introduce a large scale activation and social media elements, to be announced in the near future.




Please login with linkedin to comment

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]