Benefit Cosmetics is set to be the first beauty brand in Australia to introduce advertising on Instagram, with the rollout of the first trial campaign scheduled to commence from December 8.

Along with a select group of Instagram savvy brands, Benefit Cosmetics will be one of the first in Australia to introduce paid post advertising.

Instagram has selected Australia as the third market in the world to trial in-feed ads alongside the US and UK. Instagram has worked closely with selected brands to ensure the posts continue to relate to audiences in the unique Instagram style.

Instagram is the perfect social media match for Benefit. The inspirational experience that makes Instagram different from other social media platforms is ideal for Benefit’s colourful, witty and pretty products. With its trademark humour and lighthearted take on the serious business of beauty, Benefit has mastered the art of inspiring and delighting its followers.

The move to paid Instagram advertising is an opportunity for beauty devotees to be captivated by Benefit’s inspiration, tips and tricks direct through their feeds.