Ego has launched a new Brand campaign for SolvEasy Tinea cream. Featuring Warren Diamond ‘Australia’s top foot model’ to help convey the simple message that when you’re struck down with athlete’s foot you want to fix the problem fast. Warren Diamond quotes “SolvEasy helps me get back on my money makers in 7 days… Easy”.
Launching 25 January on free to air and pay TV, the campaign developed by H&T Melbourne features a 60 sec spot, 30 sec cut down and billboards targeting sporting programs like the Australian Open and the Big Bash Cricket finals as well as prime TV programs such as The Block and MKR.
Senior Brand Manager, Katarina Heath says: “We take treating tinea pedis very seriously, however we wanted to inject some humour into the category and think Warren helps convey that treating athlete’s foot can be effective, without being difficult or overly complicated. We love the character H&T has developed, which extends to print, digital and social.”
“It’s always refreshing when your client allows you to break the traditional scientific/ technical style communication that usually dominates this category. We were very fortunate Warren was great in front of the camera and a very funny guy to boot,” says Jason Kilgour, creative director of H&T Melbourne.
Client: Ego Pharmaceuticals
Brand Manager: Katarina Heath
Agency: H&T Melbourne
Creative: Jason Kilgour, David Bacon
Designer: Brendan Sharman
Account Director: Dianne Gill
Agency Producer: Sue Seldon
Director: Mathew Chuang (The Directors Group)
Producer: Craig Griffin
Editor: John Holmes
Post/grade: Cutting Edge