Campaign: Red Cross Blood Service says ‘Thank You’

Campaign: Red Cross Blood Service says ‘Thank You’
SHARE
THIS



Melbourne experiential agency, RAPP recently launched an online video for The Australian Red Cross Blood Service in the form of a short documentary that touch many hearts.

After Narelle’s life was saved by the generous blood donations of Australians, her husband, Tane was inspired to organise a thank you card from their community. It was his way of showing donors that they had a huge impact, not just on Narelle, but everyone in her life.  The short documentary shows Tane’s journey passing around the ’Thank You’ card. The brief was to create an honest but uplifting film that thanks existing blood donors as well as encourages new donations.

RAPP creative director Steve Crawford said: “Our brief was to develop a retention campaign targeting donors at different stages of their donation lifecycle. Knowing that these donors are motivated by wanting to give back to their community, we wanted to demonstrate how their blood donations touch more people than they think. The resulting Thank You Project, featuring a recipient and her community brings this idea to life.”

Nick Carlton, director at integrated communications company KOJO was approached by RAPP to create a short documentary that showed the journey of one of the Blood Service recipients.

“Armed with a beautifully simple brief from RAPP, my challenge was to draw out the positivity in what was an incredibly sad moment in blood recipient Narelle’s life. Her survival and what it meant to those in her life is a story I wanted to bring to the screen in a compelling and meaningful way,” said Carlton

Alyson Pearce, National Marketing Director from the Red Cross Blood Service said: “Kojo and RAPP exceeded our expectations on this brief, it is a moving story, that really illustrates the impact donors have on people’s lives and this is really brought to life in this short video.

We’re excited about this ‘Thank You’ campaign and believe donors will appreciate knowing just what a difference their blood donations can make to so many people in so many different ways.”

 

CREDITS:

Client: Australian Red Cross Blood Service

National Marketing and Community Relations Director: Alyson Pearce

National Direct Marketing Co-ordinator: Quyen Siu

Agency: Rapp

Creative Directors: Steve Crawford & Murray Bransgrove

Production Company: KOJO

Directed & Edited by Nicholas Carlton

Executive Producer – Jessica Norton

Production Manager – Shaun McAlpine

Director of Photography – Shyam Ediriweera

Music & Sound – Dmitri Golovko

Colourist – CJ Dobson

Please login with linkedin to comment

Clemenger BBDO Sydney Cross-device advertising offering Nads St. George Tender

Latest News

Kathmandu Launches An ‘Out There’ Sonic Logo
  • Campaigns

Kathmandu Launches An ‘Out There’ Sonic Logo

Outdoor lifestyle brand, Kathmandu, has teamed up with international music agency, MassiveMusic, to bring the brand sonically to life with the launch of a distinctive audio identity. What do you get when you combine the sound of you outdoors, a wooden melody and a unique bird call? The Sound of Kathmandu. Sound gives shape to […]

#OnlyOnTwitter: Top Moments In Australia 2021
  • Campaigns
  • Technology

#OnlyOnTwitter: Top Moments In Australia 2021

Twitter’s top moments in Australia revealed that this year, not unlike last, has been a unique one for us Down Under but our sense of humour and shared love of sport were a few things that helped us get through together. Twitter has been focused on serving the public conversation while connecting people with the […]

Method Announces Agency Development Partnership With Snapchat
  • Marketing

Method Announces Agency Development Partnership With Snapchat

Creative technology studio, Method has been selected as one of Snapchat’s first agency development partners across Australaisa. As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across […]

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk
  • Advertising
  • Campaigns

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk

Big Ads and The Trade Desk have joined forces to enable traders to build rich media ads which are ready to serve at the touch of a button. Once built-in Big Ads’ creative & deal ID platform Buddy, the tags are deployed directly to The Trade Desk for the campaign to go live. Tech teams […]

Pinterest Expands Parental Leave Policies
  • Campaigns

Pinterest Expands Parental Leave Policies

Pinterest’s progressive parental policies are being expanded company wide. Beginning on January 1, 2022, employees in all global offices will have a minimum of 20 weeks of parental leave. This benefit extends to adoptive parents who will also have 20 weeks of paid leave which was previously 16 weeks. This is in addition to an […]

Acast Nabs Daisy Smith As New Regional Automation Director
  • Marketing

Acast Nabs Daisy Smith As New Regional Automation Director

Independent podcast company, Acast, has further grown its Australia and New Zealand team, hiring Daisy Smith as the region’s new automation director. Having jumped ship from Nielsen, Smith will now lead Acast’s local programmatic advertising offering, as the company continues to develop automated ad buying for agencies and direct clients. Smith boasts previous experience with […]

SCA Teams Up With Salesforce
  • Campaigns
  • Media

SCA Teams Up With Salesforce

SCA has teamed up with Salesforce. Although that's not to suggest Salesforce will be hosting the Triple M Grill Team.

Rethink Ink: A Fire Inside
  • Media
  • Partner Content

Rethink Ink: A Fire Inside

It's the latest in B&T's series of Re-Think Ink. That's the power of print and not anaphylaxis from ordering the squid.

Meltwater Appoints John Bissinella As Enterprise Solutions Manage
  • Campaigns
  • Media

Meltwater Appoints John Bissinella As Enterprise Solutions Manage

Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available. Meltwater’s enterprise team […]

Sixt Teams Up With Bastion For A New Integrated Campaign
  • Campaigns

Sixt Teams Up With Bastion For A New Integrated Campaign

Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign. After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail […]