Outdoor media provider APN Outdoor, has this week launched the Emirates Australian Open digital leaderboard campaign,across APN Outdoor’s digital billboard network.
The creative is displaying live results from the tournament, including the top six leaders and their overall score, number of completed holes and score on the current day’s round.
The live results are fed to the digital billboards via an XML data feed and broadcast on APN Outdoor’s digital inventory across Sydney and Melbourne. Results will be updated each time the Emirates creative is displayed on the billboard’s rotation schedule.
David White, managing director, World Sports Group (event rights holder’s for Emirates Australian Open) commented: “The Emirates Australian Open is fast becoming one of the most anticipated and highly regarded events in Sydney’s extensive sporting calendar, and it is great to be able to share live updates across the city for those who can’t be there on the day. The chance to incorporate live scoreboards in Melbourne as well is a fabulous extension of our presence interstate and an exciting way to connect our Victorian audience to the live action in Sydney over the coming days.”
APN Outdoor will run a mirror campaign in Sydney, Melbourne and Brisbane for the 2014 Australian PGA Championship, which runs from December 11–14.
Nick Thornton, general manager commercial and marketing at the PGA of Australia said: “The Australian PGA Championship has become an extremely high profile event attracting world class players to the Gold Coast. Subsequently we are constantly seeking new and innovative outlets to promote the tournamnet and APN Outdoor have been a great partner providing us with many exciting and inventive options. The digital leaderboard is a great example of our strategic alignment and we are so excited for it to come to life across the country in December.”
Janine Wood, general manager – marketing, APN Outdoor said: “We are so happy to be working with Emirates Australian Open and Australian PGA Championship on these two clever executions. Using our digital assets to speak specifically to local precincts that are interested in the messaging, not to mention incorporating live feeds, demonstrates the innovative and strategic possibilities available when incorporating large format Digital Billboards into the media mix.”
The 2014 Emirates Australian Open Digital Leaderboard Campaign is now live across APN Outdoor’s Digital Billboard network and will run through to the end of the tournament on Sunday, November 30.
