After winning the strategic and creative pitch earlier this year, Showpony Advertising has launched the 2015 Clipsal 500 Adelaide campaign.

“The Clipsal 500 Adelaide has dominated the South Australian event calendar for 16 years and has enjoyed an incredibly loyal following,” said Parris Mesidis, Showpony’s creative director. “But it was time to reinvent the Clipsal 500 for a new generation.”

“We wanted to get back to basics and remind everyone of what a kick arse event the Clipsal 500 Adelaide is. The roar of the crowds, the screaming jets, V8 beasts tearing through city streets. You don’t just sit back and watch all that, you feel it. That insight was the genesis of our creative,” said Mesidis.

Clipsal 500 Adelaide CEO, Mark Warren, said the brief was to create an innovative and emotive campaign that captured the adrenaline fuelled excitement fans experience at the experience.

“The team at Showpony clearly understood what we were trying to achieve and created a really cool campaign that we’re extremely proud of,” Warren said.

Showpony and Clipsal 500 worked with production company Resin to create the TV and cinema ads.

“We’ve worked with Resin on a number of award winning campaigns and they always deliver a world class product.” Scott Illingworth from Best FX was the sound designer.

The campaign launch includes TV, radio, cinema, press, outdoor and digital, with media planning and buying by MEC.

Main image via Clipsal 500.