A ‘sexy’ fireman and nurse star in the latest AAMI campaign focussing on AAMI’s superior customer service.
The TVC-driven campaign continues the adventures of the likeable lunch-thieves Neil and Gaz, the characters that first appeared in AAMI’s ‘Easier ways to Save’ executions launched in August and September.
In the latest instalment (the first of three) directed by Tim Bullock, Neil and Gaz are on the way to a costume party, and get unstuck in a series of mishaps; the narrative highlighting AAMI’s superior customer service.
http://youtu.be/QL_EfxAQbSU
“The latest executions further strengthen AAMI’s position as an innovative company that always looks to offer superior service, but also keeps true to the brand’s slightly exaggerated, character-driven method of storytelling,” explained Ogilvy & Mather Melbourne’s general manager Michael McEwan.
“By highlighting the hysterical misfortune of Neil and Gaz, the latest creative allowed us to show how AAMI’s customer service can save their customers from the most unbelievable of situations.”
The 45-second TVC will appear on pay and FTA, and is backed by digital display, outdoor and press. All elements go live from this week.
O&M Melbourne’s ECD Brendon Guthrie said having the Neil & Gaz characters give us a great platform to serve what could otherwise be a pretty straight forward message in a fun and entertaining way.
“This new TVC provides a strong product message combined with typical AAMI humour,” he said. “Neil and Gaz are very relatable and carry AAMI’s messaging in a likeable way. We can’t wait to see what they do next….”
Creative credits:
Executive Creative Director: Brendon Guthrie
Copywriter: AnnaTara Clark-Sneddon
Art Director: Scott Zuliani
Agency Producer: Jennie McCartney
Director: Tim Bullock
Producer: Adrian Shapiro
Production Company: Prodigy
Group Account Director: Matt Rose
Account Director: Toby Gill
Media: Starcom
