A ‘sexy’ fireman and nurse star in the latest AAMI campaign focussing on AAMI’s superior customer service.
The TVC-driven campaign continues the adventures of the likeable lunch-thieves Neil and Gaz, the characters that first appeared in AAMI’s ‘Easier ways to Save’ executions launched in August and September.
In the latest instalment (the first of three) directed by Tim Bullock, Neil and Gaz are on the way to a costume party, and get unstuck in a series of mishaps; the narrative highlighting AAMI’s superior customer service.
“The latest executions further strengthen AAMI’s position as an innovative company that always looks to offer superior service, but also keeps true to the brand’s slightly exaggerated, character-driven method of storytelling,” explained Ogilvy & Mather Melbourne’s general manager Michael McEwan.
“By highlighting the hysterical misfortune of Neil and Gaz, the latest creative allowed us to show how AAMI’s customer service can save their customers from the most unbelievable of situations.”
The 45-second TVC will appear on pay and FTA, and is backed by digital display, outdoor and press. All elements go live from this week.
O&M Melbourne’s ECD Brendon Guthrie said having the Neil & Gaz characters give us a great platform to serve what could otherwise be a pretty straight forward message in a fun and entertaining way.
“This new TVC provides a strong product message combined with typical AAMI humour,” he said. “Neil and Gaz are very relatable and carry AAMI’s messaging in a likeable way. We can’t wait to see what they do next….”
Executive Creative Director: Brendon Guthrie
Copywriter: AnnaTara Clark-Sneddon
Art Director: Scott Zuliani
Agency Producer: Jennie McCartney
Director: Tim Bullock
Producer: Adrian Shapiro
Production Company: Prodigy
Group Account Director: Matt Rose
Account Director: Toby Gill
The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]