Camp Australia Celebrates Partnership With LEGO In New OOH Campaign From The Media Store

Camp Australia Celebrates Partnership With LEGO In New OOH Campaign From The Media Store
B&T Magazine
Edited by B&T Magazine



The Media Store has delivered a fun-filled school holiday campaign for education provider Camp Australia to celebrate the organisation’s first-of-its-kind partnership with LEGO.

 The campaign, which is appearing across out-of-home and radio in Victoria, uses high-impact visuals and messaging to mark the launch of the “Summer Rocketeers” program – a unique partnership between Camp Australia and LEGO, offering hands-on after-school and school holiday programs for kids.

 The program enables children to foster their creativity and innovative learning via active play, arts and crafts, and the chance to film a stop-motion movie creation using LEGO bricks.

 The campaign has been specifically designed to target busy Victorian mums, using Australian TV and radio presenter Chrissy Swan to build trust across the brand and resonate with other mums juggling end-of-term, Christmas and school holiday planning.

 The Media Store leveraged both Swan and the renewed passion amongst Victorians post-pandemic for educational engagement to reach parents as they look for highly collaborative and learning-focused ways to entertain their children these holidays and into the new school term.

 Camp Australia is an industry-leading national provider of after-school and school holiday programs. From humble beginnings providing after-school tennis coaching in 1987, Camp Australia has grown to include school holidays and after-school programs. It was the first outside-school-hours care provider to offer before and after-school care for primary school children in Australia and is now the recognised leader in outside-school-hours care.

“Amidst the challenges of recent years, the Camp Australia team has steadfastly focused on enriching children’s lives through innovative and creative learning experiences. Our exciting partnership with the LEGO Group for the ‘Summer Rocketeers’ campaign is a testament to our commitment to offering engaging educational opportunities – it’s a true celebration of coming together again,”  said Camp Australia Marketing Director, Carole Priol.

 “We are thrilled to be reaching out to families in Victoria, understanding their unique challenges and offering a helping hand through our programs. With the support of Chrissy Swan – a voice many parents know and trust – we’re not just sharing a message; we’re inviting families to be part of a community that nurtures and inspires their children’s growth”.

As a mum and former parent of Camp Australia, it’s been great to work with Carole and the team to bring this beautiful partnership to life. Out-of-school-hours and vacation care are such an important part of the childcare ecosystem and we’re thrilled to get Camp Australia’s offering into above-the-line media channels such as out-of-home and radio,” said The Media Store Chief Strategy Officer, Sam Cousins.

The campaign is now running across metro and regional Victoria.




Please login with linkedin to comment

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]