Calls To Boycott Aussie Icon FourN’Twenty After Company Sold To Overseas Private Equity Firm

Calls To Boycott Aussie Icon FourN’Twenty After Company Sold To Overseas Private Equity Firm

As the old saying goes, Australia’s great at developing world-class food industries, we’re just not so great at hanging on to them.

In August, Tasmanian salmon producer Tassal Group got snapped-up for a billion dollars by a Canadian rival.

Now Patties Foods has been bought by Hong Kong private equity firm Pacific Alliance Group for a cool $550 million. The private equity firm also recently snapped-up Red Rooster and Oporto.

Patties’ range includes such iconic Aussie FMCG brands such as Lean Cuisine, Nanna’s and, heaven forbid, the culinary delight of any football match – the FourN’Twenty pie!

There are now calls to boycott the pie in the face of foreign ownership.

A Facebook page called Australian Made Products, that boasts some 160,000 members, are calling for the pie boycott and has labelled the move offshore as a “disgrace”.

“I won’t be buying FourN’Twenty ever again,” one angry poster ranted.

Another added: “I used to eat a few FourN’Twenty pies as a kid and they seemed alright. More recently bought some and they were absolutely horrible. Yuck. Never again.”

While one woman said: “Quite sad, isn’t it. I am at a servo, and they have just swapped Mrs Mac’s out for FourN’Twenty.”

Other posters noted that Mrs Mac’s was still Aussie-owned and urged the group to switch to them.

However, it’s not the first time the FourN’Twenty brand has faced a customer boycott.

Back in 2014, it was revealed that the pies were officially Halal, leading to protests and boycott threats on a number of local social media channels that ultimately amounted to nothing.

And it would appear Asian markets are discovering a taste for the traditional Aussie meat pie.

Patties recently reported it was now selling its range in sporting stadiums in Japan, with baseball fans finding a particular taste for them.

On top of that, the FourN’Twenty range was now selling in 300 retail stores, 200-plus convenience outlets, theme parks and ski resorts across Japan.

 




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