Call for tech giants to better police ‘free apps’ duping children

Call for tech giants to better police ‘free apps’ duping children
SHARE
THIS



The major tech companies should be doing more to protect against smartphone and tablet apps that dupe children into making unauthorized purchases, according to one digital expert.

The call from Matt Robinson, managing director at AnalogFolk, comes in the wake of The Australian Competition and Consumer Commission (ACCC) warning that it could bring action against app makers who claim their product is free but continue to charge while the user is playing the game.   

ACCC deputy chair Delia Rickard told the ABC  that more than 50 consumer protection agencies around the world are launching a push against the apps that mislead children.

Although Robinson admitted that a lot of apps do use smart pricing strategies, action needs to be taken to stop app makers acting in a underhand way that could put children at risk.

“The design of these ads can be very sneaky, using pop up banner ads etc,” said Robinson. “There’s a major issue definitely that the likes of Apple, Google and other players need to police this more tightly. They exert a lot of control on what gets in and out of their systems as it is," he said.

Robinson (pictured) said that as a pricing model, this type of strategy has been going on for a while, particularly in mobile space.

"The first one I remember being a commercial success was Jamie Oliver’s iPhone app. It was essentially a smart pricing strategy, where it offered you a little bit of value for a little bit of money, and then as the value increases it found more ways of finding value.”

Robinson said that it’s difficult for the authorities to stay ahead of curve against the games companies, so he’s called on the likes of Apple to do more.

"Although I’ve said that it’s smart from a business pricing point of view, there’s an issue building that kind of model for kids, who are not equipped to decipher what these companies are actually doing.

“It should be up to the likes of Apple to put the controls in place, whether that’s the ability to report apps that are acting in sneaky way, or actually itself reviewing any app that’s designed for kids and deciding whether they need to remove it,” he added.

Please login with linkedin to comment

Latest News

Independent Brewer Wingman Cancels All Sales For A Month In Support Of Dry July
  • Marketing

Independent Brewer Wingman Cancels All Sales For A Month In Support Of Dry July

In possibly a first for the category, independent brewer Wingman decided to cancel all sales of Wingman beer during the month of July, in support of Dry July. This bold initiative went live at midnight June 30 and ran throughout July. Wingman Beer’s general manager Will Chambers explained: “We have noticed a dramatic spike in […]

AAP Sale Formalised, Confirms Name To Be Retained
  • Media

AAP Sale Formalised, Confirms Name To Be Retained

The sale of Australian Associated Press (AAP) to a consortium of impact investors and philanthropists has been formally completed, ending 85 years of ownership by Australia’s major publishing groups. The national news agency will continue to provide a trusted breaking news service with a team of journalists and photographers, most of whom have joined the […]

Aussie Success Story Afterpay Unveils New Brand Identity
  • Marketing

Aussie Success Story Afterpay Unveils New Brand Identity

Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine