Caitlyn Jenner Stars In Her First MAC Campaign Ad

Early this year, Caitlyn Jenner and MAC Cosmetics announced a partnership to create a signature shade of lipstick, Finally Free. To celebrate the product launch, MAC cosmetics has released the first image from the campaign.

All proceeds from the sale of the Finally Free lipstick goes towards the MAC Aids Fund Transgender Initiative, which supports transgender communities. MAC shared the photo on Instagram with the caption “@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here!”

@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here! 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Get it today in select markets. #MACCaitlynJenner

A photo posted by M∙A∙C Cosmetics (@maccosmetics) on Apr 7, 2016 at 7:04am PDT

Twitter:

Read my lips…Guess what comes out tomorrow! @maccosmetics #finallyfree #seriouslyiweariteveryday #maccaitlynjenner pic.twitter.com/B2vbA9ptdE

— Caitlyn Jenner (@Caitlyn_Jenner) April 7, 2016

Inclusion is beautiful! All sales of #MACCaitlynJenner go to MAC’s Trans Initiative. Shop: https://t.co/Yo1IqH1mrz pic.twitter.com/GQHETUCTox

— MACcosmetics (@MACcosmetics) April 7, 2016