“By 2045 Computers Will Be Smarter Than Humans”: Kim Williams

“By 2045 Computers Will Be Smarter Than Humans”: Kim Williams
SHARE
THIS



One of Australian media’s smartest minds predicts that computers of the future will be so clever we mere humans won’t be able to understand them.

Speaking to B&T, former Foxtel and News Corp boss Kim Williams (not pictured above) said only media businesses with a rich digital vein would survive.

kim williams

Williams cited the ad divide between Google in the US and American newspapers over the past decade of the power of digital. In 2003, Google’s revenues were $US1.5 billion versus newspaper’s $US1.3 billion. By 2013, the tech behemoth’s bottom line had grown to $US64 billion while print’s was $US3.4 billion.

“Now who was connected to the consumer’s zeitgeist? Williams asked of the two. “Google. Google understood what consumers wanted. So the two were rough in paradigm in 2003 and you get to 2013 and Google is over $60 billion and newspapers were $3.4 billion.

“So Google has increased by almost 20 times. So you ask what companies will do well? I’d be saying it’s the companies that do innovation.

“And it’s not all about innovation. It’s also about re-invention and re-imagining because we live in an era of re-imagining. We are going to see a laptop computer by 2025 that will have all of the computational power of the human brain. We are going to be looking at a digital framework by 2045 where the computational capacity of machine-based intelligence will be such that it exceeds the capacity of human beings to understand it.

“In an environment like that I would always back companies that are bold enough and brave enough to say ‘I get where that’s going and that’s my challenge’.

“It’s to interpret that and render that to human beings in useful ways that are commercially sustainable. I would not be going with companies that are saying ‘It’s all about print’,”  he concluded.

Please login with linkedin to comment

Advertising Standards Bureau Concord High School

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]