BWM Group Peddles The Santos Tour Down Under

BWM Group Peddles The Santos Tour Down Under
SHARE
THIS



The Santos Tour Down Under is off and racing after the South Australian Tourism Commission appointed BWM Group to manage its creative services.

First held in 1999 the Santos Tour Down Under has grown year on year to become the biggest cycling race in the southern hemisphere. The event generates $43.6 million in economic impact for South Australia and attracts 40,000 interstate and international visitors

BWM Group Melbourne won the account after a competitive tender process. The agency has established an office in Adelaide and will manage the business between Adelaide and Melbourne.

Mark Watkin, Managing Director BWM Group Melbourne, said the agency was proud to be working with the South Australian Tourism Commission on such a well known and loved event.

“The Santos Tour Down Under is a prestigious event that draws attention from all over the world. We’re looking forward to revitalising the creative look and feel of the race to reflect the excitement that the Tour generates.

“This was the first race outside of Europe to be awarded World Tour status, putting it up there with the Tour de France and the Giro d ’Italia. We want to remind people that the Tour Down Under is as impressive as any cycling event in the world and ensure the continuing growth and ongoing success of the race for years to come,” he said.

The creative project aims to encapsulate the party atmosphere that infuses the week-long festival of cycling, capturing the imagination of fans, amateur cyclists and newcomers alike.

Emma Nicholls, Director of Marketing Communications for the South Australian Tourism Commission, said they were impressed by BWM’s strategic thinking.

“BWM really blew us away with the energy and vision they brought to the pitch. Shaking up our creative concept is crucial to the evolution of the Santos Tour Down Under and we can’t wait to see BWM bring the event to life,” she said.

BWM Chief Creative Officer, Rob Belgiovane, said: “This is a great opportunity to reinvigorate one of South Australia’s biggest sporting attractions and prove the Santos Tour Down Under is more than just a bike race.

“The Santos Tour Down Under is a great win for BWM Group and we’re excited to collaborate with the South Australian Tourism Commission to get Australians talking about the event.”

Please login with linkedin to comment

'Made By' as simple as it sounds Piracy

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]