BWM Group Peddles The Santos Tour Down Under

BWM Group Peddles The Santos Tour Down Under
SHARE
THIS



The Santos Tour Down Under is off and racing after the South Australian Tourism Commission appointed BWM Group to manage its creative services.

First held in 1999 the Santos Tour Down Under has grown year on year to become the biggest cycling race in the southern hemisphere. The event generates $43.6 million in economic impact for South Australia and attracts 40,000 interstate and international visitors

BWM Group Melbourne won the account after a competitive tender process. The agency has established an office in Adelaide and will manage the business between Adelaide and Melbourne.

Mark Watkin, Managing Director BWM Group Melbourne, said the agency was proud to be working with the South Australian Tourism Commission on such a well known and loved event.

“The Santos Tour Down Under is a prestigious event that draws attention from all over the world. We’re looking forward to revitalising the creative look and feel of the race to reflect the excitement that the Tour generates.

“This was the first race outside of Europe to be awarded World Tour status, putting it up there with the Tour de France and the Giro d ’Italia. We want to remind people that the Tour Down Under is as impressive as any cycling event in the world and ensure the continuing growth and ongoing success of the race for years to come,” he said.

The creative project aims to encapsulate the party atmosphere that infuses the week-long festival of cycling, capturing the imagination of fans, amateur cyclists and newcomers alike.

Emma Nicholls, Director of Marketing Communications for the South Australian Tourism Commission, said they were impressed by BWM’s strategic thinking.

“BWM really blew us away with the energy and vision they brought to the pitch. Shaking up our creative concept is crucial to the evolution of the Santos Tour Down Under and we can’t wait to see BWM bring the event to life,” she said.

BWM Chief Creative Officer, Rob Belgiovane, said: “This is a great opportunity to reinvigorate one of South Australia’s biggest sporting attractions and prove the Santos Tour Down Under is more than just a bike race.

“The Santos Tour Down Under is a great win for BWM Group and we’re excited to collaborate with the South Australian Tourism Commission to get Australians talking about the event.”

Please login with linkedin to comment

'Made By' as simple as it sounds Piracy

Latest News

Cannes Lions Live Day Four Sees Wins For AKQA Melbourne, Ogilvy Sydney, Clemenger BBDO And Special Group Sydney
  • Advertising

Cannes Lions Live Day Four Sees Wins For AKQA Melbourne, Ogilvy Sydney, Clemenger BBDO And Special Group Sydney

During the penultimate day of Cannes Lions Live, Cannes Lions has announced the winners of a slew of categories. The Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Mobile Lions, Innovation Lions, and Radio & Audio Lions winners were all announced in the Awards Show, streamed from Cannes, […]

by B&T Magazine

B&T Magazine
Australian Retailers – How Can You Stand Out From The Pack On Social?
  • Partner Content

Australian Retailers – How Can You Stand Out From The Pack On Social?

At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]

Partner Content

by B&T Magazine

B&T Magazine
Chobani Unveils New Brand Campaign Via Cummins&Partners
  • Campaigns

Chobani Unveils New Brand Campaign Via Cummins&Partners

Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]

News & Rescue Crews Race To Save Drowning Woman – Only To Discover A Floating Sex Doll!
  • Media

News & Rescue Crews Race To Save Drowning Woman – Only To Discover A Floating Sex Doll!

Japanese rescue crews and journalists have been left red-faced after they arrived to a report of a woman drowning in a local harbour only to discover it was a life-like sex doll bobbing about in the water. The incident happened in the harbour city of Hachinohe on Japan’s north-east coast. “The woman” in the water […]

by B&T Magazine

B&T Magazine
me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]