BWM Signs, Seals, Delivers New Exec Planning Director

BWM Signs, Seals, Delivers New Exec Planning Director
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BWM Dentsu today announced the appointment of Jordan Price as executive planning director, Melbourne.

Price will join BWM Dentsu in his new role in May, 2016, following his leadership as executive planning director, head of planning for J. Walter Thompson Singapore and global planning director on Unilever LUX.

Price comes to BWM Dentsu having previously worked in Germany, Canada, Japan and Singapore, with shorts secondments in both London and New York.

Jamie Mackay, group strategy officer, BWM Dentsu said: “With more than 13 years of international experience in marketing communications, brand strategy development and insights generation, Jordan has the perfect combination of experience and skills to drive our mission to transform clients’ businesses and brands with long term Organising Ideas.

“I am very proud to have him in our Melbourne office, as well as adding to our national team of senior strategic thinkers that includes Megan Hales and Karl Bates.”

Price’s focus in the newly created role as executive planning director – a first for the BWM Dentsu Melbourne team – will be to drive BWM Dentsu’s strategy and organising ideas development. He will work closely with the the leadership team to help grow the agency and strategic credentials.

“I feel as if the stars have aligned for my joining BWM Dentsu, and I can’t wait to jump in,” said Price.

“The chemistry is great. I am totally on-board with the vision of the leadership team to take the agency to new heights, and believe I can bring a lot to the table – from all I have learned over the years working in various cultural contexts around the world – to help make that vision a reality.

“As a communication strategist, it is my job to unearth insights powerful enough to inspire great creative solutions, which drive both short- and long-term effectiveness. This means identifying and clearly articulating alternate, unexpected, and unexplored angles from which to view the challenges and opportunities brands and businesses face, in order to unlock much more impactful and original ideas.

“But more importantly, at this point in my career, is the need to bring my experience to help raise the bar on the agency’s overall ability to unlock creative solutions we can be be proud of and which make a meaningful difference for our clients’ businesses.”

Mark Watkin, managing director, BWM Dentsu Melbourne, said he was pleased that Price is joining the team after an extensive search for the role. “We’re confident that Jordan’s previous cross culture and multi-market experience will help drive the agency and our client partnerships,” Watkin said.

“Jordan is passionate about the importance and relevance of brand, which directly aligns with the core values of BWM Dentsu. Importantly when we met with Jordan we instantly connected with him.”

During Price’s tenure at J. Walter Thompson Tokyo, he successfully developed a new branding model, Brand Nurturing, to help bridge the gap between Japan and the West. This model has become core to the offering of J. Walter Thompson Tokyo.

“It is an exciting time for BWM Dentsu, with our achievements over the past year really raising the benchmark for creative, digital and strategic advertising. We look forward to seeing Jordan’s strategic vision roll out, strengthen the skill set and fuel the growth of our agency,” Watkin said.

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