The Department of Veterans’ Affairs (DVA) has relaunched an updated version of its The Right Mix website via BWM Dentsu to help current and ex-serving Australia Defence Force (ADF) personnel manage their consumption of alcohol.
The Right Mix website, tools and partner app (On Track with The Right Mix) are dedicated to helping current and former ADF personnel find the right balance of alcohol, diet and exercise based on what they consider important in their current lifestyles.
Dr Ian Gardner, DVA Principal Medical Adviser, said: “We realised that the tools and content on The Right Mix website needed to be reviewed and updated in order to keep up with changes in technology and interactive capabilities, as well as audience expectations and learning behaviour.
“We were impressed by the user-first approach the BWM Dentsu team adopted to ensure the website was engaging for, and relevant to, the audience,” Gardner said.
The Right Mix was updated in conjunction with clinicians from the Department of Veterans’ Affairs, and the tools available on the site were developed using evidence-based Cognitive Behavioural Therapy (CBT) practices.
These tools, combined with the user-friendly interface designed by BWM Dentsu, help users connect with alcohol-related topics relevant to their individual situations and create personalised consumption-management strategies with weekly goals and progress reports.
Mark Watkin, managing director, BWM Dentsu Melbourne, said: “The Right Mix has been a fascinating project for BWM Dentsu to work on. We have developed a tool that will really make a difference in the lives of current and ex-serving ADF men and women.
“Members of the BWM Dentsu team worked on the initial launch of The Right Mix website in 2009, and more recently on the On Track with The Right Mix mobile app, so the agency was able to bring that prior knowledge and experience to the project. We were focused on modernising the site’s look and feel, and incorporating behavioural change motivators in an interactive and engaging manner.
The BWM Dentsu team has worked tirelessly with the Department of Veterans’ Affairs, the ADF, health professionals and clinicians. We’re proud to have used our technical, consumer-centric strategic process and creative capabilities on such a worthwhile project and enduring service,” Watkin added.
The website aims to present the consumption of alcohol as an activity that can be enjoyed in a safe way provided users find their own ‘right mix’. This objective is reflected in the site design, which follows a CBT-informed ‘learn, assess, act’ structure on each page, encouraging users to continue their journey through the site.
Creative Agency: BWM Dentsu
|Rob Belgiovane – Group Chief Creative OfficerMark Watkin – Managing Director BWM Dentsu Melbourne
Mikael Perhirin – Digital Experience Director
Murray White – Executive Creative Director
Mark Smith – Lead User Experience Architect
Ed Carveth – Creative Director
Alex Zhadan – Digital Designer
Greg Fiske – Senior Art Director
Gil Fewster – Head of Technology Solutions
Ian Stokol – Senior Project Manager
Dave Starr – Designer
Pravina Kumar – Creative Services Manager
Pat Vitetta – Head of Production
Alice Curtis – Account Director
Client: Department of Veterans’ Affairs (DVA)
Meaghan Burridge – U1 Group
Technical delivery – Reactor Digital Melbourne
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]