BWM Dentsu Helps The DVA Manage Its Alcohol

BWM Dentsu Helps The DVA Manage Its Alcohol
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The Department of Veterans’ Affairs (DVA) has relaunched an updated version of its The Right Mix website via BWM Dentsu to help current and ex-serving Australia Defence Force (ADF) personnel manage their consumption of alcohol.

The Right Mix website, tools and partner app (On Track with The Right Mix) are dedicated to helping current and former ADF personnel find the right balance of alcohol, diet and exercise based on what they consider important in their current lifestyles.

Dr Ian Gardner, DVA Principal Medical Adviser, said: “We realised that the tools and content on The Right Mix website needed to be reviewed and updated in order to keep up with changes in technology and interactive capabilities, as well as audience expectations and learning behaviour.

“We were impressed by the user-first approach the BWM Dentsu team adopted to ensure the website was engaging for, and relevant to, the audience,” Gardner said.

The Right Mix was updated in conjunction with clinicians from the Department of Veterans’ Affairs, and the tools available on the site were developed using evidence-based Cognitive Behavioural Therapy (CBT) practices.

These tools, combined with the user-friendly interface designed by BWM Dentsu, help users connect with alcohol-related topics relevant to their individual situations and create personalised consumption-management strategies with weekly goals and progress reports.

Mark Watkin, managing director, BWM Dentsu Melbourne, said: “The Right Mix has been a fascinating project for BWM Dentsu to work on. We have developed a tool that will really make a difference in the lives of current and ex-serving ADF men and women.

“Members of the BWM Dentsu team worked on the initial launch of The Right Mix website in 2009, and more recently on the On Track with The Right Mix mobile app, so the agency was able to bring that prior knowledge and experience to the project. We were focused on modernising the site’s look and feel, and incorporating behavioural change motivators in an interactive and engaging manner.

The BWM Dentsu team has worked tirelessly with the Department of Veterans’ Affairs, the ADF, health professionals and clinicians. We’re proud to have used our technical, consumer-centric strategic process and creative capabilities on such a worthwhile project and enduring service,” Watkin added.

The website aims to present the consumption of alcohol as an activity that can be enjoyed in a safe way provided users find their own ‘right mix’. This objective is reflected in the site design, which follows a CBT-informed ‘learn, assess, act’ structure on each page, encouraging users to continue their journey through the site.

 

Credits

Creative Agency: BWM Dentsu

Rob Belgiovane – Group Chief Creative OfficerMark Watkin – Managing Director BWM Dentsu Melbourne

Mikael Perhirin – Digital Experience Director

Murray White – Executive Creative Director

Mark Smith – Lead User Experience Architect

Ed Carveth – Creative Director

Alex Zhadan – Digital Designer

Greg Fiske – Senior Art Director

Gil Fewster – Head of Technology Solutions

Ian Stokol – Senior Project Manager

Dave Starr – Designer

Pravina Kumar – Creative Services Manager

Pat Vitetta – Head of Production

Alice Curtis – Account Director

 

Client: Department of Veterans’ Affairs (DVA)

Partners:

Meaghan Burridge – U1 Group

Technical delivery – Reactor Digital Melbourne

 

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