Yesterday, BuzzFeed News legal editor Chris Geidner scored an exclusive Facebook Live chat with President Barack Obama. The President was there to chat about his nomination of Judge Merrick Garland to the US Supreme Court after Justice Antonin Scalia died in February. What could possibly go wrong? Well a few things did.
Facebook Live videos rolled out in December 2015 and is currently available for verified Pages, public figures using Mentions and just all iOS users. Facebook’s product manager Vibhi Kant and software engineer Jie Xu said: “People spend more than three times more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”
The BuzzFeed Facebook Live interview was a first for President Obama. Less than two minutes into the Facebook broadcast, the video feed stalled and an estimated 35,000 Facebook viewers users were stuck with one short loading video of Geidner sitting alone in the White House.
Here’s the two minute video of Geidner before his big interview:
A technical glitch stopped BuzzFeed from live-streaming the interview on Facebook. Geidner directed people to YouTube (a competitor of YouTube for live streaming) to watch the interview instead. The YouTube stream was watched in real time by an 18,000 people. After the interview had finished, BuzzFeed posted the full video (without the glitch) to Facebook:
It’s a pretty embarrassing gaffe for Facebook, which is pushing its live-streaming video hard. Facebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed, Sky and Huffington Post, to provide content to Facebook Live.
Facebook commentators were unimpressed by the frozen video:
The ending of the interview didn’t go so smoothly either:
— Michele Gorman (@mrich1201) May 16, 2016
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]