BuzzFeed Snares Ex-Spotify Sales Boss Andrea Ingham

BuzzFeed Snares Ex-Spotify Sales Boss Andrea Ingham
SHARE
THIS



BuzzFeed Australia has announced the appointment of Andrea Ingham as its first vice president of business partnerships.

Ingham comes to BuzzFeed from Spotify, where she was head of sales for Australia and New Zealand. Spotify only confirmed Ingham’s departure yesterday.

Having previously held roles at Southern Cross Austereo, Nine and Nova Entertainment, Ingham brings to BuzzFeed more than 20 years’ experience developing strategic partnerships on behalf of media companies with brands and agencies alike.

In her new role, Ingham will oversee brand partnerships and lead advertising solutions for BuzzFeed’s entire portfolio, including BuzzFeed Originals, BuzzFeed News and media brands such as Tasty, As/Is, Bring Me!, Goodful and Nifty across Australia and New Zealand.

Leveraging the best of BuzzFeed’s global network and adapting it to the unique requirements of the Australian market, Ingham will spearhead new brand partnerships and advertising products.

She will also support the company’s expansion into the licensing and consumer products space nationally. Ingham will report into Matt Drinkwater, senior vice president of international brand strategy in the US.

“Andrea brings a wealth of sales and management experience and a breadth of knowledge from across the media landscape that will take BuzzFeed’s business to the next level in Australia,” Drinkwater said.

“We have no doubt, with Andrea at the helm, BuzzFeed Australia will develop and grow new brand partnerships, and continue to shape the future of advertising in the local media landscape.”

Commenting on her appointment, Ingham said: “I’m thrilled to join the BuzzFeed Australia team, particularly at such an exciting moment, as the company pushes beyond the digital advertising space into new lines of business.

“Brands want to connect with the ‘always on’ consumer via content that resonates, and BuzzFeed delivers that in spades.”

Ingham will join BuzzFeed’s Sydney-based team at the beginning of October.

Please login with linkedin to comment

andrea ingham BuzzFeed BuzzFeed Australia Spotify

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]