Val Morgan Digital is expanding BuzzFeed Australia’s content and platform offering with the launch of the BuzzFeed Food FAST channel on 10 Play — an always-on food destination for home cooks with a 24/7 stream of non-stop food content.
The BuzzFeed Food FAST channel will offer brands the opportunity to reach Val Morgan Digital’s audiences in a new environment.
“Val Morgan Digital reaches 9.1 million Australians every month and 1 in 3 Val Morgan Digital audiences watch FAST channels regularly, preferring to watch food-based shows, which is just one of the reasons we’re launching the BuzzFeed Food FAST channel,” said Amanda Bardas, publisher at Val Morgan Digital.
“BuzzFeed is the engine that drives today’s food culture, and Gen Z and millennial audiences have an insatiable appetite for content. They’re spending almost two hours a day consuming social content alone and the demand for more material is higher than ever before – especially when it comes to food inspiration – with 48 per cent cooking at home every day and 70 per cent making a grocery list before shopping,” added Bardas.
“This industry-first solution will see the BuzzFeed Food FAST channel tap into the zeitgeist of today’s culture. These shows already have a strong audience following and now we’ll be able to deliver Australian audiences a 24/7 stream of non-stop food content”.
“Through our research, we’ve found that being a ‘foodie’ is now a central component of the Gen Z identity, and 1 in 4 of our audiences are seeking recipe inspiration daily before they shop for groceries. This is a huge opportunity for brands to tap into this hard-to-reach audience which our network is built to connect with,” said Julia Willing, growth and partnership director, Val Morgan Digital.
“The BuzzFeed Food FAST channel drives inspiration to action and acts as a catalyst for commerce. We’ve created key sponsorships, custom product integration and prime time viewing opportunities for brands to reach their audiences and inspire their path to purchase.
“We’re excited to work with partners to launch new shows and bring to life episodes and segments of existing tentpoles”.
The programming for the BuzzFeed Food FAST channel will span over 200 hours of content and will be updated each month with new episodes. Highlights include Hot Ones, the Emmy Award nominated series featuring host Sean Evans interviewing A-list celebrities over a plate of increasingly spicy wings, Heat Eaters, The Burger Show, Snacked, Gochi Gang and Tasty.
