As many Australians emerge from COVID-19 lockdowns, Butterfly Foundation, the national charity for eating disorders and body image issues, is issuing a plea to consider disordered eating and body image issues when posting memes, jokes and commentary around weight gain, needing to lose weight, or extreme dieting.
“It’s easy to bemoan the impact of lockdown, and while we know that many of these posts are in jest, what people may not be aware of is that these posts could be inadvertently triggering for the more than one million Aussies living with an eating disorder,” said Butterfly Foundation’s national manager of prevention services, Danni Rowlands.
“We’re saying think before you post – and be kind to yourself. After being confined to our houses for months on end, it’s normal to feel anxious about returning to a pre-lockdown life. It’s important we are kind to ourselves and our bodies during this time.”
“Negative body image conversations, that might position being fat as morally bad, unacceptable or something to avoid can be triggering for people living with, or at risk of an eating disorder.”
“We know that people’s worth cannot be defined by appearances; although it can be hard to remember this when we are bombarded by social media content that says the complete opposite,” said Rowlands.
As part of its plea to consider disordered eating and avoid publishing triggering content, Butterfly Foundation has developed a series of tips for self-care and support around social media:
Be mindful of the things you post
Share with sensitivity – not everything has to go online and making jokes about others’ appearance or body shape is never okay. Consider that, as we emerge from lockdowns, some people may be more sensitive than others.
Report and block upsetting content
If something upsets or triggers you, and you feel like it is unsafe information, you can always report the content. This will then alert the social media platform to investigate, and if it is found to go against their guidelines it will be removed. You can also block content or users, which can take immediate effect in reducing the harmful content you see.
Mute conversations or take breaks from content that is unhelpful
If you find people, even friends, who you follow online are sharing unhelpful and toxic body talk in relation to their lockdown body – mute, unfollow, snooze. By reducing what you see, read, and hear you are protecting your body image and self-esteem.
For more information on how to support Australians living with eating disorders as we emerge from lockdowns, visit the ‘Where do I start?’ page on the Butterfly Foundation website (https://butterfly.org.au/where-do-i-start/ ), go to https://butterfly.org.au/eating-disorders/concerned-about-someone-you-know/how-to-approach-someone/ or contact our Helpline on 1800 ED HOPE (1800 33 4673).
Anyone needing support with eating disorders or body image issues is encouraged to contact:
· Butterfly National Helpline on 1800 33 4673 (1800 ED HOPE) or email@example.com
· Eating Disorders Victoria Helpline on 1300 550 23
· For urgent support call Lifeline 13 11 14
Featured Image: Instagram/@thebutterflyfoundation
Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]
Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]
During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]
Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]
Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]
Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]
Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]
Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]
The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]