B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Why Being Busy Doesn’t Equal Being Productive
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Opinion > Why Being Busy Doesn’t Equal Being Productive
Opinion

Why Being Busy Doesn’t Equal Being Productive

Staff Writers
Published on: 6th September 2018 at 12:11 PM
Staff Writers
Share
6 Min Read
SHARE

Michelle Gibbings (pictured below) is a change leadership and career expert and founder of Change Meridian. She is the author of Step Up: How to Build Your Influence at Work and Career Leap: How to Reinvent and Liberate your Career. In this guest post, Gibbings argues that just because you’re busy doesn’t necessarily mean you’re getting that much done…

Despite results from the 2016 census highlighting that the length of the working week for most Australians hasn’t increased since 2011, many workers feel pressed for time and in a constant state of ‘busy-ness’. For some, they simply can’t find enough time in the day to get everything done that is demanding attention.  With ‘busy’ being the new catch-cry, it can be hard to slow down, reflect and on occasions stop. People worry that if they do they may miss something, or worse get left behind.

Screen Shot 2018-09-06 at 12.09.11 pm

Set your focus

When you are constantly ‘on’ and rushing you can easily miss what is happening around you.  Your brain gets so focused on the task at hand it ignores other ideas or inputs that should be factored in.

You become blinkered to alternative perspectives. Rushing is easy.  Anyone can look busy.  Finding time to think and reflect is much harder.  It’s far harder to not look busy, in a world that rewards busy-ness. It becomes important to consciously consider what you are doing and whether you need to go slow or fast.

Deliberately set the speed

There’s times when you need to operate with speed, and times when you need to cruise. Cruising is not about kicking back and doing nothing, but rather considering how you deliberately construct your day so you have time for reflection, to think and ponder, to wonder and daydream. It is in this space that ideas will arise, problems will be solved and new perspectives will be gathered. Issues that were challenging, will no longer appear so hard; while problems that looked perplexing will get resolved.

Sleep is your friend

The health risks associated with a lack of sleep and being a night owl have long been documented – including higher rates of obesity and cardiovascular disease.  Now, Professors Kristen Knutson and Malcolm Von Schantz’s have found that night owls have a higher risk of early death. As well, when your brain isn’t rested it doesn’t function at optimal capacity.  The pre-frontal cortex, which is the part of the brain that’s involved in thinking, analysing and reasoning gets tired easily. Consequently, the brain has found a way of conserving energy – it takes short-cuts. A mental short-cut is known as a heuristic.  Your brain uses heuristics to make big things and complex issues easier to manage, and ultimately remember.

As the brain takes in new information it tries to make sense of it, so that it knows what it needs to do.  To ease the cognitive load this processing takes, it compresses information and sorts it into patterns.  It looks for things that it’s seen or experienced before and says – ‘I now know what to do’.

Of course, the brain’s short cutting process isn’t always reliable, and gives rise to bias in decision making.  For example, the brain may expect to see something in a certain way, and so it will seek out information to validate that view.  It filters out information that doesn’t fit with its view of the way things should be. All of this is much more likely when you are rushed, stressed and tired.

Build new habits

Being able to slow down is a habit, just like setting up a regular exercise routine, meditation practice or reading every night before you go to sleep. Academic researchers, Bas Verplanken (University of Bath) and Wendy Wood (Duke University), found that more than 40 per cent of the actions people performed each day weren’t decisions, but habits. This means there is an incredible amount of behaviour that is automatic and carried out almost unconsciously.

If you want to replace the ‘busy’ habit with a more ‘reflective’ habit, ask yourself:

  • Do you have any allocated time for reflection and creative thought? If so, is this enough or do you need more time?
  • How much of your day is spent productively and focused?
  • What could you stop doing or do less of to create some cruising time in your day?
  • What are the benefits of having some allocated cruising time for you and those around you?
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Michelle Gibbings, productivity
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?