Michelle Gibbings (pictured below) is a change leadership and career expert and founder of Change Meridian. She is the author of Step Up: How to Build Your Influence at Work and Career Leap: How to Reinvent and Liberate your Career. In this guest post, Gibbings argues that just because you’re busy doesn’t necessarily mean you’re getting that much done…
Despite results from the 2016 census highlighting that the length of the working week for most Australians hasn’t increased since 2011, many workers feel pressed for time and in a constant state of ‘busy-ness’. For some, they simply can’t find enough time in the day to get everything done that is demanding attention. With ‘busy’ being the new catch-cry, it can be hard to slow down, reflect and on occasions stop. People worry that if they do they may miss something, or worse get left behind.
Set your focus
When you are constantly ‘on’ and rushing you can easily miss what is happening around you. Your brain gets so focused on the task at hand it ignores other ideas or inputs that should be factored in.
You become blinkered to alternative perspectives. Rushing is easy. Anyone can look busy. Finding time to think and reflect is much harder. It’s far harder to not look busy, in a world that rewards busy-ness. It becomes important to consciously consider what you are doing and whether you need to go slow or fast.
Deliberately set the speed
There’s times when you need to operate with speed, and times when you need to cruise. Cruising is not about kicking back and doing nothing, but rather considering how you deliberately construct your day so you have time for reflection, to think and ponder, to wonder and daydream. It is in this space that ideas will arise, problems will be solved and new perspectives will be gathered. Issues that were challenging, will no longer appear so hard; while problems that looked perplexing will get resolved.
Sleep is your friend
The health risks associated with a lack of sleep and being a night owl have long been documented – including higher rates of obesity and cardiovascular disease. Now, Professors Kristen Knutson and Malcolm Von Schantz’s have found that night owls have a higher risk of early death. As well, when your brain isn’t rested it doesn’t function at optimal capacity. The pre-frontal cortex, which is the part of the brain that’s involved in thinking, analysing and reasoning gets tired easily. Consequently, the brain has found a way of conserving energy – it takes short-cuts. A mental short-cut is known as a heuristic. Your brain uses heuristics to make big things and complex issues easier to manage, and ultimately remember.
As the brain takes in new information it tries to make sense of it, so that it knows what it needs to do. To ease the cognitive load this processing takes, it compresses information and sorts it into patterns. It looks for things that it’s seen or experienced before and says – ‘I now know what to do’.
Of course, the brain’s short cutting process isn’t always reliable, and gives rise to bias in decision making. For example, the brain may expect to see something in a certain way, and so it will seek out information to validate that view. It filters out information that doesn’t fit with its view of the way things should be. All of this is much more likely when you are rushed, stressed and tired.
Build new habits
Being able to slow down is a habit, just like setting up a regular exercise routine, meditation practice or reading every night before you go to sleep. Academic researchers, Bas Verplanken (University of Bath) and Wendy Wood (Duke University), found that more than 40 per cent of the actions people performed each day weren’t decisions, but habits. This means there is an incredible amount of behaviour that is automatic and carried out almost unconsciously.
If you want to replace the ‘busy’ habit with a more ‘reflective’ habit, ask yourself:
- Do you have any allocated time for reflection and creative thought? If so, is this enough or do you need more time?
- How much of your day is spent productively and focused?
- What could you stop doing or do less of to create some cruising time in your day?
- What are the benefits of having some allocated cruising time for you and those around you?
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]