Bushells Release First Campaign In Two Years, Via Paper Moose

Bushells Release First Campaign In Two Years, Via Paper Moose
B&T Magazine
Edited by B&T Magazine



The “Good taste is timeless” campaign looks at how the humble Bushells tea bag got it right the first time, unlike many other products and fashions we’ve seen come and go over the years.

Nick Hunter, Paper Moose executive creative director said, “there’s something refreshing about a product that has remained true, in a world that’s constantly changing.”

“Bushells is an incredible brand story in that respect, as it’s been a staple of the Australian household since 1883. We’re excited to be launching new work for such an iconic product.”

Monica Reyes, Marketing Manager – UI ANZ said, “we’re thankful to Paper Moose for getting to the heart of the brand and helping show Aussies how Bushells got it spot on over a century ago. Having them look after the entire process meant we could spend more time enjoying a cuppa”.

The campaign was made entirely in-house at Paper Moose, from initial strategy and concepts through to photography, voice record, and grading.




Please login with linkedin to comment

Latest News

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]