As Australians, we’re all be aware of those delightful fast food billboards you see on country roads advising that the next McDonald’s is only a mere 188 kilometres away.
Now Burger King in France has (sort of) taken a similar concept to promote its new Deliveroo delivery service.
The fast-food giant has snared out of home spots throughout the country that gives passers-by false directions that will not lead them to one of its restaurants because there are none nearby. Instead, advising they get their Whoppers home-delivered instead.
The witty campaign’s the work of the incumbent creative agency Buzzman and you can check out some of the creative below: