Burger giant Burger King is playing in the gender inequality space in a new campaign out of the US.
Admittedly, the premise is hardly a new one, with actual female customers being charged more for a box of fries that come in pink packaging.
The ad aims to draw awareness to America’s “pink tax” where women are charged more for beauty products, such as razor blades.
In the ad, customers order a portion of Burger King’s chicken fries which should cost $1.69. Except when a woman orders the same product she is charged $3.09 because they come in pink packaging.
Understandably livid, the women launch into a tirade which does give the spot some gravitas.
However, doubters could be dubious as to why a burger chain wants to play in the gender equality space given the criticism of many of the products it sells. Anyway, check out the spot below:
Webinars have historically sat at the top of the marketing funnel. But new insights from an expert in the field of webcasting show it’s time media players and marketers to rethink that approach. During a year that has forced members of the media landscape to adapt quicker than any other, the humble webinar has been […]
Ampol today announced a new partnership with Surf Life Saving Australia, which will see the Ampol brand on the sleeve of the iconic surf lifesaving patrol shirt on beaches across the country. The new partnership sees the two iconic Australian brands join forces to help deliver safer beaches and to save lives. Matthew Halliday, Ampol’s […]
In this guest post, co-founder of PR agency Aruga, Adam Brunes (main photo), argues the PR dicipline is quick to play its “creative” card, but what does that even mean in this highly creative world? Every PR agency in this country professes to be creative. Regardless of agency size or style, of attitude or approach, it […]
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]