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Reading: Burger King Reunites Customers With Their Lost Property (And Takes A Cheeky Potshot At Rival Macca’s)
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B&T > Campaigns > Burger King Reunites Customers With Their Lost Property (And Takes A Cheeky Potshot At Rival Macca’s)
Campaigns

Burger King Reunites Customers With Their Lost Property (And Takes A Cheeky Potshot At Rival Macca’s)

Staff Writers
Published on: 26th May 2021 at 10:43 AM
Staff Writers
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To celebrate the reopening of its restaurants after seven long months, Burger King Belgium is using customers’ lost property to lure Whopper lovers back.

The print campaign, the work of fabled Parisian agency Buzzman, shows actual items left behind by customers that need to be collected.

However, the brand couldn’t resist a cheeky dig at rival McDonald’s. In one of the images, a McDonald’s’ staffer’s hat is draped over a chair, suggesting its rivals prefer its Whoppers.

In a statement, Burger King said: “Everybody has already forgotten something behind them after sharing a delicious meal in a restaurant. Usually, it’s no big deal, you just have to go back the next day. But this time, we had to wait for 7 months. Can you imagine? All these cold toys, orphan books and lost keys that are waiting for their owners since then… Fortunately, Burger King Belgium is finally reopening.”

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TAGGED: Ad campaigns, Burger King, buzzman
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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