While Hungry Jack’s and McDonald’s fight it out in court over the controversial ‘Big Jack’ burger, over in Denmark, the two companies have taken the fight to Facebook.
Burger King – which owns Hungry Jack’s in Australia – has taken the liberty of doing McDonald’s’ customer service work for them in a cheeky new campaign.
With complaints on Facebook common for most fast food restaurants, Burger King Denmark decided to respond to people complaining about their McDonald’s meals with witty remarks and free burgers.
You can see the drama below.
“Customer service is a big part of the entire guest experience and we haven’t been doing a good enough job in taking care of our guests online. When addressing this we realised there are even more burger fans out there that deserve a reply. We did what we can to help out, hoping some flame grilled Whopper love can help make things better again.” said Burger King Sweden and Denmark marketing director Daniel Schröder.
And while the ad serves as another way for Burger King to take a cheeky dig at its rival, it also serves as a way to promote its new customer service push.
From this month, Burger King Denmark has promised that it will respond to everyone who comments on its Facebook page within 48 hours.
“We have amazing guests that take the time to talk to us, if we write a post people reply to it, sharing their thoughts and helping us get better. We are really lucky to have guests engaging with us like this and in the future everyone will have an answer within 48 hours”, Schröder continued.
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