Burger King Mocks People Who Can’t Get Burger King

Burger King Mocks People Who Can’t Get Burger King

Burger King is taking provocation to a new level with the French arm of the fast food chain making fun of people who can’t get to a Burger King.

For a month, those who grab one of the burger joint’s burgers in France can take a selfie with their mouth stuffed, which is then posted on outdoor screens around cities which don’t have a Burger King.

The campaign is from ad agency Buzzman, who were also behind Burger King’s hovertrays during the Back to the Future craze, and is called Whopper Provocation.

The press release from the chain even acknowledged the cruelty in the new campaign, saying: “Yes it’s cruel but it’s always good to make fun of others.”

AdWeek has already called the chain a “dick” for taunting people, however noted the brand will no doubt end up with a heap of people chowing down on a Whopper.

Kristina Monllos, AdWeek writer, reckoned the brand has stooped down to the level of Nelson in The Simpsons, declaring a ‘ha ha’ to all those who don’t have Burger King.

 




Please login with linkedin to comment

Advertising Standards Bureau muji Real Programmatic

Latest News

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]