Burger King Goes Back To Its Roots, Rolls Out Refreshed Retro Logo

Burger King Goes Back To Its Roots, Rolls Out Refreshed Retro Logo

To further Burger King’s move towards food transparency and sustainability, the global fast-food giant has unveiled a new identity that goes back to its roots.

With a new logo, colours and font that will roll out on its uniform, packaging, merch and restaurant decor, it’s the first time Burger King has updated its logo in 20 years.

Burger King CMO Fernando Machado said the new logo took inspiration from the logo the chain had from 1969 to 1999, with the main difference being more vibrant colours.

The size of the bun was also adjusted to look more like the burgers Burger King sells.

According to Machado, the old logo didn’t “age well”, especially in the online digital-era.

The new Burger King brand identity

The new brand identity will begin rolling out globally from 2021.

Burger King Rebrand Credits

Agency: JKR Global Chief Creative Officer: Tosh Hall

CEO, North America: Sara Hyman

Executive Creative Director: Lisa Smith

Creative Director: Christian Widlic

Design Director: Justin Fines

Senior Designer: Daniel Stettner

Senior Designer: JiYoon Cha

Senior Designer: Taylor Childers

Senior Designer: Regina Puno

Designer: Jackie Rodriguez

Implementation Designer: Linda Strong

Logo Design: Miles Newlyn

Type Design: Cololphon Foundry

Illustration: Cachetejack

Senior Copywriter: Joe Schott

Copy Director: Morgan Doff

Head of Motion: Dan Kennington

Group Account Director: Jenna Portela

Account Director: Owen McAleer

Senior Account Manager: Izzy Taaffe

Head of Strategy: Gavin May

Strategy Director: Christopher Allen

Print Production Director: Stephen Kwartler

Senior Production Designer: Miguel Altagracia

Senior Production Designer: John Colón

Global Communications Manager: Jackie Sumsky


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