Burger King Goes Back To Its Roots, Rolls Out Refreshed Retro Logo

Burger King Goes Back To Its Roots, Rolls Out Refreshed Retro Logo

To further Burger King’s move towards food transparency and sustainability, the global fast-food giant has unveiled a new identity that goes back to its roots.

With a new logo, colours and font that will roll out on its uniform, packaging, merch and restaurant decor, it’s the first time Burger King has updated its logo in 20 years.

Burger King CMO Fernando Machado said the new logo took inspiration from the logo the chain had from 1969 to 1999, with the main difference being more vibrant colours.

The size of the bun was also adjusted to look more like the burgers Burger King sells.

According to Machado, the old logo didn’t “age well”, especially in the online digital-era.

The new Burger King brand identity

The new brand identity will begin rolling out globally from 2021.

Burger King Rebrand Credits

Agency: JKR Global Chief Creative Officer: Tosh Hall

CEO, North America: Sara Hyman

Executive Creative Director: Lisa Smith

Creative Director: Christian Widlic

Design Director: Justin Fines

Senior Designer: Daniel Stettner

Senior Designer: JiYoon Cha

Senior Designer: Taylor Childers

Senior Designer: Regina Puno

Designer: Jackie Rodriguez

Implementation Designer: Linda Strong

Logo Design: Miles Newlyn

Type Design: Cololphon Foundry

Illustration: Cachetejack

Senior Copywriter: Joe Schott

Copy Director: Morgan Doff

Head of Motion: Dan Kennington

Group Account Director: Jenna Portela

Account Director: Owen McAleer

Senior Account Manager: Izzy Taaffe

Head of Strategy: Gavin May

Strategy Director: Christopher Allen

Print Production Director: Stephen Kwartler

Senior Production Designer: Miguel Altagracia

Senior Production Designer: John Colón

Global Communications Manager: Jackie Sumsky

 




Please login with linkedin to comment

Burger King

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]