Burd Inspires Aussies To ‘Love Another Mother’ With Two Good Care
Rallying the community to show their support for survivors of domestic violence, creative agency Burd has partnered with Australian charity Two Good to help launch Two Good Care – a luxurious skincare range with a social conscience.
The initiative sees Two Good match every Two Good Care skincare pack sold nationally with a donation of the product pack to a mother affected by domestic violence, living in a shelter or refuge in Australia.
The product launch first kicked off in May with an intimate dinner held in Sydney in the lead up to Mother’s Day. Mums from the local community were invited to purchase a ticket to attend, with each ticket also covering the cost of a mother living in a shelter or refuge to attend.
Australian comedy writer and stand-up comedian Catherine Deveny delivered a moving speech that celebrated motherhood in all its iterations as guests came together to share a meal (catered by O’Tama Carey), and to learn more about the Two Good cause.
Bloggers and influencers including I Quit Sugar’s Sarah Wilson, Training for Chocolate’s Victoria Norton, and actress Elizabeth Debicki have also joined the conversation on social as Two Good continues to celebrate the sometimes less-than-glamorous reality of motherhood via Facebook and Instagram, encouraging mothers to #loveanothermother by purchasing Two Good Care products.
Two Good co-founder Rob Caslick said: “Burd was awesome and completely nailed the brief. The team made the whole process fun and taught us things about our service we didn’t even know. In the past month, we’ve seen over 1,000 Two Good Care packs donated to women’s refuges and shelters across the country – and that number keeps growing. I look forward to working with Burd in the future.”
Burd co-founder and creative partner Kimmie Neidhardt said: “We are extremely passionate about creating work that can actually make a difference to people’s lives. And, as mothers, we felt especially privileged to be able to help mothers living in refuges, who deserve nothing but love, appreciation and respect.”
Simone Brandse, co-founder and creative partner at Burd, said: “While this product won’t solve the domestic violence problem, it will hopefully have a positive impact on women living in shelters by showing them they are absolutely appreciated and that their community stands with them.”
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