Spirits are high at the North Queensland Cowboys as the 2015 Premiers celebrate the signing of a new partner – with Bundaberg Rum announcing its major sponsorship of the club in 2016.
The brand, which is a current preferred supplier of the Cowboys, has increased its level of support for the North Queensland Cowboys. Bundaberg Rum is well known for its community spirit in Queensland and sees the major sponsorship of the club as another way to support the team and their fans.
Jodi McLeod, Bundaberg Rum marketing manager, said: “As a proud Queensland brand, we’re delighted to show our continued and increased support for a great community team and their fans. 2015 was an incredible year in the clubs 21-year history and a fantastic year to be part of the Cowboys story.
“We are excited to kick-off 2016 as a major sponsor of the club having already hosted the team for their first pre-season match of year in Bundaberg – and we look forward to being there every step of the way as they attempt to make history by being one of the first teams to follow their maiden victory with a second title.”
As part of the agreement, Bundaberg Rum will continue to be poured at the 1300SMILES Stadium, along with having an increased presence around the stadium. League fans visiting the stadium will also be able to enjoy their favourite tipple in the comfort of a new onsite bar – The Bundy Bar.
Greg Tonner, chief executive officer of the Cowboys, said of the sponsorship: “We’re both proud to have a sponsor with such a long and distinguished heritage supporting Queensland’s communities come on board as a major sponsor. We welcome Bundaberg Rum’s increased role and involvement with the North Queensland Cowboys and look forward to our fans cheering on the team from the comfort of The Bundy Bar.”
The sponsorship announcement follows the brand recently unveiling a commemorative Cowboys bottle in celebration of the 2015 premiership win. The 700ml bottle features Bundy’s famous U.P. Rum and a bespoke Cowboys championship label on the front.
Bundaberg Rum was also a major partner of the pre-season trial game between the Cowboys and Broncos that took place recently in Bundaberg. The game was a huge coup for the local community and was one of the biggest in the town’s history with over 8,000 tickets sold, giving the town a great financial injection as thousands of fans flocked to Bundaberg.
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]