Australian-owned Bundaberg Brewed Drinks has been rated by Aussie consumers as ‘Australia’s best soft drink’ in Canstar Blue’s first national review of an industry typically dominated by multinational giants. Aussies placed Kirks second, Schweppes fifth, Pepsi sixth and Coco-Cola seventh.
The family-owned business was the only brand to receive a five-star rating in the following categories: overall satisfaction, taste, and packaging design and they could not be more grateful for the support of Aussies during these times.
“For the past 50 years we’ve been the underdog in a competitive industry and are proud to be formally recognised by fellow Australian’s as their ‘favourite soft drink’,” said Bundaberg Brewed Drinks CEO, John McLean. “COVID-19 has been a challenging period for everyone, and we’re appreciative of the support Australians have shown us. We hope this trend of Aussies supporting Aussies continues because it is critical we all rally behind each other right now.”
The business sees their rating as yet another sign Australians are turning towards homegrown products they know and trust for quality, comfort and familiarity during these testing times.
“All our recent research over the last 6 months shows Aussies have been looking for affordable indulgences. For a lot of people in the country that’s been great-tasting comfort food, and our brews meet that need. Our commitment to brewing a premium Australian-made product has resonated with people across the country. It’s important we celebrate what it means to be Australian and to us, that’s being reliable, honest and up for a good time.”
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