B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bundaberg Rum Brings The Pub Choir Back To Queensland Pubs
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Bundaberg Rum Brings The Pub Choir Back To Queensland Pubs
Marketing

Bundaberg Rum Brings The Pub Choir Back To Queensland Pubs

Staff Writers
Published on: 14th April 2021 at 11:59 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Bundaberg Rum is bringing communities back to their beloved local with a special regional tour of the state’s famous Pub Choir.

Pub Choir—which, according to Bundaberg, counts Mariah Carey among its fans—will tour half a dozen Queensland towns, creating a special night at the pub for the local community.

The tour is being made possible thanks to Bundaberg Rum’s $11.5 million Raising the Bar industry relief fund, which is designed to support the hospitality sector as it recovers and rebuilds from the impact of COVID-19.

It has been 12 months since the pandemic forced the unprecedented shut down of the hospitality sector, which continues to be one of the hardest hit industries with rolling restrictions, capacity constraints and new ongoing costs to stay open.

The fund has already donated tens of thousands of litres of hand sanitiser and health and safety equipment to more than 1500 venues and is now on a mission to bring back the much loved Aussie pub get-together.

Duncan Littler, Bundaberg Rum marketing and experience manager, said: “Bundaberg Rum is absolutely delighted to be able to bring Pub Choir to regional Queensland in venues which are Covid-safe thanks to our Raising the Bar hospitality support fund.

“It’s a great Queensland partnership. Bundaberg Rum is as about as iconic Queensland as you get, and Pub Choir, which started in a Brisbane pub, now has fans around the world.

“The pub is often the heart and soul of regional communities and people missed that social element during the height of the pandemic. We want people to know that good times can still be had at their local as we support them to maintain strict hygiene standards.”

Astrid Jorgensen, a founder and director of Pub Choir, said: “Exactly 12 months ago we had to transform Pub Choir into Couch Choir, which was phenomenal during Covid.

“But nothing compares to being able to connect in person so I am thrilled that we can now return to beloved pubs across Queensland with the support of Bundaberg Rum.

“Thanks to the funding from Bundy’s Raising the Bar we’re going to be touring through six regional Queensland towns, bringing the community back together at their local to sing their hearts out, reconnect and have a great time.

“We have to do a few things differently, socially distanced and Covid-safe under the directions of Queensland Health, but the joy will be the same, if not even more so, because for the first time in over a year it will be live in person.”

Tickets are free and will be released later this week. Applications also remain open for venues.

Tour dates:

Bundaberg: Brothers Sports Club – Tuesday, 20 April

Dalby: The Criterion Hotel – Wednesday, 21 April

Toowoomba: Stock Hotel – Friday, 23 April

Cairns: Brothers Leagues Club – Tuesday, 27 April

Townsville: Mansfield Hotel – Wednesday, 28 April

Magnetic Island: Arcadia Village Hotel – Friday, 30 April

Emerald: Emerald Golf Club – Sunday, 2 May

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bundaberg Rum
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
“Outstanding Or Dog Sh*t”: Inside The Relentless Mindset That Made Ariarne Titmus An Olympic Champion
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?