Bundaberg Rum is bringing communities back to their beloved local with a special regional tour of the state’s famous Pub Choir.
Pub Choir—which, according to Bundaberg, counts Mariah Carey among its fans—will tour half a dozen Queensland towns, creating a special night at the pub for the local community.
The tour is being made possible thanks to Bundaberg Rum’s $11.5 million Raising the Bar industry relief fund, which is designed to support the hospitality sector as it recovers and rebuilds from the impact of COVID-19.
It has been 12 months since the pandemic forced the unprecedented shut down of the hospitality sector, which continues to be one of the hardest hit industries with rolling restrictions, capacity constraints and new ongoing costs to stay open.
The fund has already donated tens of thousands of litres of hand sanitiser and health and safety equipment to more than 1500 venues and is now on a mission to bring back the much loved Aussie pub get-together.
Duncan Littler, Bundaberg Rum marketing and experience manager, said: “Bundaberg Rum is absolutely delighted to be able to bring Pub Choir to regional Queensland in venues which are Covid-safe thanks to our Raising the Bar hospitality support fund.
“It’s a great Queensland partnership. Bundaberg Rum is as about as iconic Queensland as you get, and Pub Choir, which started in a Brisbane pub, now has fans around the world.
“The pub is often the heart and soul of regional communities and people missed that social element during the height of the pandemic. We want people to know that good times can still be had at their local as we support them to maintain strict hygiene standards.”
Astrid Jorgensen, a founder and director of Pub Choir, said: “Exactly 12 months ago we had to transform Pub Choir into Couch Choir, which was phenomenal during Covid.
“But nothing compares to being able to connect in person so I am thrilled that we can now return to beloved pubs across Queensland with the support of Bundaberg Rum.
“Thanks to the funding from Bundy’s Raising the Bar we’re going to be touring through six regional Queensland towns, bringing the community back together at their local to sing their hearts out, reconnect and have a great time.
“We have to do a few things differently, socially distanced and Covid-safe under the directions of Queensland Health, but the joy will be the same, if not even more so, because for the first time in over a year it will be live in person.”
Tickets are free and will be released later this week. Applications also remain open for venues.
Bundaberg: Brothers Sports Club – Tuesday, 20 April
Dalby: The Criterion Hotel – Wednesday, 21 April
Toowoomba: Stock Hotel – Friday, 23 April
Cairns: Brothers Leagues Club – Tuesday, 27 April
Townsville: Mansfield Hotel – Wednesday, 28 April
Magnetic Island: Arcadia Village Hotel – Friday, 30 April
Emerald: Emerald Golf Club – Sunday, 2 May
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]