In what’s being called a ‘family get together’ Australia’s iconic Ginger Beer and New Zealand’s favourite Chocolate have collaborated on the creation of a limited-edition Whittaker’s Brewed Ginger Caramel Chocolate block.
With a combined 175 years’ experience, family owned Whittaker’s and Bundaberg Brewed Drinks (Bundaberg) recognise consumers are looking to their known and trusted brands more than ever during the current climate.
“Both family businesses have a long-standing commitment to excellence and are entrenched in the trans-Tasman way of life,” said Bundaberg Brewed Drinks CEO John McLean. “It makes sense for Australia’s best soft-drink and New Zealand’s most trusted brand to join forces, particularly during a time when consumers are looking for familiarity.”
“All our recent research over the last 6 months is telling us that consumers are looking for homegrown products they know and trust for quality, comfort and familiarity during these testing times. We hope this partnership will encourage Aussies and Kiwis to get together with loved ones to share some special moments, great food and delicious brews – while socially distancing, of course.”
The ginger brew was specially crafted for the Whittaker’s collaboration with the finest ingredients sourced from Bundaberg’s local ginger farms. In fact, enough ingredients were sent to the Whittaker’s factory in Wellington to fill the equivalent of 335,000 bottles of Bundaberg Ginger Beer.
Whittaker’s co-chief operating officer Holly Whittaker said the two brands’ equally strong focus on quality was important to both in deciding to collaborate on product development.
“Whittaker’s is proud to use only the finest ingredients and make all of our chocolate at our one factory in Porirua, which enables us to control quality from roasting the cocoa beans ourselves to the finished products. Bundaberg Brewed Drinks’ similar approach in using locally grown ginger and even growing and harvesting some of its own ginger, sourcing only the best ingredients and making its products locally fits perfectly with our ethos,” she said.
Whittaker’s Brewed Ginger Caramel will combine velvety ginger caramel, encased in Whittaker’s super smooth, 5 Roll Refined Creamy Milk chocolate. The decadent ginger caramel filling is made from Bundaberg’s ginger brew that is used to make its much-loved Ginger Beer, without the fizz. The new chocolate block will launch in New Zealand stores on August 24th and will be available in Australia from August 31st, exclusively at Coles supermarkets.
