Popular dating app Bumble, which has over 50 million users, has branched out into the world of print with the launch of its new title Bumble Mag.
The new mag, produced in partnership with Hearst, has branded itself as a lifestyle publication offering stories and advice about dating, careers, friendship and more.
It is a big move for the brand, especially when considering the fact print is being challenged by digital platforms like Kinde and Apple News+.
Inside, the magazine is split into four sections that align with Bumble’s different modes: “You First,” “You + BFFs,” “You + Dating” and “You + Bizz.”
Across the different sections, there will be celebrity interviews, features, advice, product guides, and more.
Bumble isn’t the first digital brand to foray into the world of print.
Houseshare platform Airbnb has Airbnb Magazine, Dollar Shave Club runs Mel Magazine, Uber has a few mag titles of its own such as Vehicle, and social media giant Facebook has a print magazine called Grow, which is aimed at business leaders.
Bumble says its new magazine will be distributed by its 3,000+ brand ambassadors, marketers and event hosts who work with Bumble to promote the brand.
Users of the app can also request a free copy of the first issue within the app (but only if you live in North America).
Although only US Bumble users will be able to go in-app to request a print magazine themselves, the free magazine will be distributed by Bumble’s field teams in the US, Canada, Australia, and the UK.
Please login with linkedin to commentBumble
Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]
Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]
During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]
Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]
Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]
Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]
Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]
Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]
The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]