Popular dating app Bumble, which has over 50 million users, has branched out into the world of print with the launch of its new title Bumble Mag.
The new mag, produced in partnership with Hearst, has branded itself as a lifestyle publication offering stories and advice about dating, careers, friendship and more.
It is a big move for the brand, especially when considering the fact print is being challenged by digital platforms like Kinde and Apple News+.
Inside, the magazine is split into four sections that align with Bumble’s different modes: “You First,” “You + BFFs,” “You + Dating” and “You + Bizz.”
Across the different sections, there will be celebrity interviews, features, advice, product guides, and more.
Bumble isn’t the first digital brand to foray into the world of print.
Houseshare platform Airbnb has Airbnb Magazine, Dollar Shave Club runs Mel Magazine, Uber has a few mag titles of its own such as Vehicle, and social media giant Facebook has a print magazine called Grow, which is aimed at business leaders.
Bumble says its new magazine will be distributed by its 3,000+ brand ambassadors, marketers and event hosts who work with Bumble to promote the brand.
Users of the app can also request a free copy of the first issue within the app (but only if you live in North America).
Although only US Bumble users will be able to go in-app to request a print magazine themselves, the free magazine will be distributed by Bumble’s field teams in the US, Canada, Australia, and the UK.