Bulla Selects Publicis Mojo to Lead Creative Assignments

Bulla Selects Publicis Mojo to Lead Creative Assignments
SHARE
THIS



Publicis Mojo Melbourne has been appointed to lead creative-brand assignments for Bulla, one of Australia’s oldest family owned and operated dairy companies. The agency was appointed after a creative pitch process involving four agencies.

“In a tough pitch process, Publicis Mojo was a standout contender,” said Nick Hickford, general manager, marketing and innovation for Bulla. “Their creative work demonstrated real understanding of our brand and the categories where we compete.”

 

Hickford added, “We have ambitious plans and targets for our products and we believe Publicis Mojo’s campaign will provide us with highly differentiated messaging that will connect well with our customers.”

left Pownall and Hickford

Georgina Pownall, general manager of Publicis Mojo Melbourne, said the agency redesigned its approach to business development in competing for Bulla under Hickford’s differentiated communication services model.

“The dairy marketing category is highly competitive and many brands are struggling to achieve differentiation,” said Pownall. “We believe our work will be truly innovative for the category and we are looking forward to a strong partnership with Bulla.”

Founded by three families in country Australia, Bulla has been making dairy products with care, craftsmanship and passion since 1910. Six generations on it has grown from its cornerstone product cream to include a range of fresh cheese, ice cream and frozen yoghurt.

Please login with linkedin to comment

Federation agency mother's day prank

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]