Publicis Mojo Melbourne has been appointed to lead creative-brand assignments for Bulla, one of Australia’s oldest family owned and operated dairy companies. The agency was appointed after a creative pitch process involving four agencies.
“In a tough pitch process, Publicis Mojo was a standout contender,” said Nick Hickford, general manager, marketing and innovation for Bulla. “Their creative work demonstrated real understanding of our brand and the categories where we compete.”
Hickford added, “We have ambitious plans and targets for our products and we believe Publicis Mojo’s campaign will provide us with highly differentiated messaging that will connect well with our customers.”
Georgina Pownall, general manager of Publicis Mojo Melbourne, said the agency redesigned its approach to business development in competing for Bulla under Hickford’s differentiated communication services model.
“The dairy marketing category is highly competitive and many brands are struggling to achieve differentiation,” said Pownall. “We believe our work will be truly innovative for the category and we are looking forward to a strong partnership with Bulla.”
Founded by three families in country Australia, Bulla has been making dairy products with care, craftsmanship and passion since 1910. Six generations on it has grown from its cornerstone product cream to include a range of fresh cheese, ice cream and frozen yoghurt.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]