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Reading: Budget Shares New Brand Campaign, ‘Get To The Good Stuff’, Via Host/Havas
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B&T > Marketing > Budget Shares New Brand Campaign, ‘Get To The Good Stuff’, Via Host/Havas
Marketing

Budget Shares New Brand Campaign, ‘Get To The Good Stuff’, Via Host/Havas

Staff Writers
Published on: 20th May 2021 at 10:51 AM
Edited by Staff Writers
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Leading vehicle rental company, Avis Budget Group, has launched a brand campaign for Budget via Host/Havas that shows how it takes the hassle out of car hire so holidaymakers can start enjoying their vacation sooner.

With the car rental category boosted by an increase in domestic travel due to international border closures, the campaign aims to drive consideration by positioning Budget as the hassle-free choice that gets you on the road to adventure faster through convenient locations, Digital Check In service and programmes like FastBreak.

Avis Budget Group Head of Marketing, Product & PR, Pacific, Vanessa Wolczak said, “research tells us that renting a car is not at the top of the list of things people most look forward to when going on holiday.”

“Travellers see car hire as a necessary means to an end and want to hit the road and head to their next adventure as soon as they can. This campaign communicates how Budget can help them do that in a clear and clever way.”

Host/Havas Executive Creative Director, Jon Austin, added, “this process has been a series of standout moments. Not just arriving at such a distinctive platform within the category, but also working with a client who fully leaned into the notion that their brand could play a smaller role in people’s lives and still have a big impact by helping them get to the moments they most enjoy.”

“It’s been a brilliant, collaborative journey and we can’t wait to get started on the next instalment.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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