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Reading: Budget Direct Appoints 303Lowe For Creative
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B&T > Advertising > Budget Direct Appoints 303Lowe For Creative
Advertising

Budget Direct Appoints 303Lowe For Creative

Danielle Long
Published on: 22nd August 2014 at 9:43 AM
Danielle Long
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2 Min Read
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Insurance provider Budget Direct has appointed 303Lowe to its creative advertising account following a competitive pitch.

303Lowe will be responsible for Budget Direct’s creative advertising, including TV, print, outdoor and radio, after beating out BMF and Host in the final shoot out to secure the business.

303Lowe will be tasked with driving growth for Budget Direct and building on the brand’s high awareness to generate even more consideration and conversion amongst consumers.

Nick Cleaver, CEO, 303Lowe, said: “Budget Direct are a company with huge ambitions, and an appetite to do ground breaking work, so from the very beginning we felt there was a strong shared mindset between us as a team. The prospect of working with Budget Direct to deliver transformational growth is an inspirational challenge. We’re immensely excited by the opportunity.”

Jonathan Kerr, Director, Marketing & Digital, Budget Direct, said: “303Lowe were outstanding throughout the highly competitive selection process. We are extremely excited to work on the next chapter of Budget Direct’s story, with such a great team.”

Richard Morgan, ECD at 303Lowe, said: “Budget Direct challenged us to create an idea that would take their brand to the next level. They’ve been incredibly opened-minded and collaborative throughout the whole process, and this refreshingly direct approach really set the pace for the entire pitch. We’re very proud to be working with them.”

303Lowe will begin work on a new campaign for the insurance provider, which is set to launch in the coming months.

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By Danielle Long
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Danielle Long is a writer/ editor and communications specialist with more than twelve years experience in the advertising and marketing industry. Following a decade-long career as a marketing journalist in the UK and Australia, writing for titles such as: AdNews, Campaign, New Media Age and Revolution, Danielle moved away from the daily grind of the news cycle to work as a freelance writer, content editor and PR consultant. Danielle is also work as a freelance PR consultant, specialising in B2B and trade marketing publicity for advertising, branding, digital and research agencies. She currently splits her time between freelance projects, PR clients and my role as Editor of Branded Arts Review, an online publication showcasing the world’s best branded entertainment.

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