Insurance provider Budget Direct has appointed 303Lowe to its creative advertising account following a competitive pitch.
303Lowe will be responsible for Budget Direct’s creative advertising, including TV, print, outdoor and radio, after beating out BMF and Host in the final shoot out to secure the business.
303Lowe will be tasked with driving growth for Budget Direct and building on the brand’s high awareness to generate even more consideration and conversion amongst consumers.
Nick Cleaver, CEO, 303Lowe, said: “Budget Direct are a company with huge ambitions, and an appetite to do ground breaking work, so from the very beginning we felt there was a strong shared mindset between us as a team. The prospect of working with Budget Direct to deliver transformational growth is an inspirational challenge. We’re immensely excited by the opportunity.”
Jonathan Kerr, Director, Marketing & Digital, Budget Direct, said: “303Lowe were outstanding throughout the highly competitive selection process. We are extremely excited to work on the next chapter of Budget Direct’s story, with such a great team.”
Richard Morgan, ECD at 303Lowe, said: “Budget Direct challenged us to create an idea that would take their brand to the next level. They’ve been incredibly opened-minded and collaborative throughout the whole process, and this refreshingly direct approach really set the pace for the entire pitch. We’re very proud to be working with them.”
303Lowe will begin work on a new campaign for the insurance provider, which is set to launch in the coming months.
