Of one of the great disconnects in human history, the Americans tend to make crap beer countered by wonderful beers ads.
Continuing with that pedigree comes new work from brewer Bud Light.
The spot spoofs one of the most iconic symbols of the times we live – the cardboard cutout sports fan.
The ad’s the work of legendary agency Weiden+Kennedy New York and it’s a lotta fun. Check it out below:
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Snap is launching Lens Studio 3.2, which lets augmented reality creators and developers build LiDAR-powered Lenses for the new iPhone 12 Pro, allowing Lens Creators to build Lenses that leverage LiDAR technology, mapping AR experiences closely to the real world. The state-of-the-art LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables immersive […]
The NRL’s night of nights, the Dally M Awards to recognise the season’s best players, turned farcical overnight after News Corp’s The Daily Telegraph accidentally published the winner three hours before the announcement. Just as players were gathering for the Awards, The Tele published an online story from its chief league scribe Phil “Buzz” Rothfield […]
Land Rover Australia today announced its all-new, iconic Defender is set to take centre stage in Seven’s highly anticipated new reality series SAS Australia, as the major automotive and key sponsor. The sponsorship announcement follows the launch of the Land Rover Defender, with the brand integration designed to showcase the vehicle’s unrivalled durability, design and […]
Global digital creative agency AnalogFolk Sydney has created a moody new campaign to launch Hyundai’s new N-Line sports package for the i30Sedan, launching across YouTube, Instagram, Facebook, Twitter and cinemas. The 90-second launch film ‘After Dark’ takes a non-traditional approach to a traditional car category with dream-like sequences and a quirky, original soundtrack featuring deconstructed […]
Gillette France has released a new campaign created in collaboration with rookies from the Kourtrajmé film school and creative agency Marcel. With the campaign “Look Like The Man You Really Are”, produced in collaboration and directed by students of Kourtrajmé’s film school, Gillette takes a fresh look at French men, both in their “shaving” moments […]
Cannes Lions has announced the creation of its new masterband, LIONS. Building on 67 years of championing creative excellence, LIONS aims to drive progress through creativity and support the global community on their creative journeys, day in, day out. Speaking at the October edition of LIONS Live, which is taking place this week, Simon Cook, Managing […]
Val Morgan Digital (VMD) has hired four new team members with Alyce Thomas and Claudia Pearce joining as Agency Partnership Managers, Nicola Laing as Strategy & Content Manager and Jack Revell taking on the role of Branded Content & Weekend Editor of TheLatch—. The expansion follows consistent month on month growth at TheLatch—, which reaches 400,000 […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]
Industry superannuation fund, Cbus Super, has ramped up its focus on the retirement market with a new national campaign developed by The Shannon Company (TSC). The spot follows a worker’s morning routine as he transitions from employment to retirement, warmly demonstrating how some things in life don’t have to change. With COVID restrictions ruling out […]