American beer brand Bud Light has created a social media storm after a new campaign that called for drinkers to “remove no from their vocabulary” was blasted for encouraging rape culture.
The slogan – pasted to labels of Bud Light – claimed “The perfect beer for removing ‘no’ from your vocabulary for the night” and was part of the brewer’s #UpForWhatever campaign.
You can always work on your #UpForWhatever abilities. Refine your skills now. Like NOW! http://t.co/JuyDqkA9pt pic.twitter.com/T2qv5GrgV7
— Bud Light (@budlight) April 26, 2015
However, it was quickly condemned on Twitter and social media after people viewed it as a sign that drinkers could be sexually aggressive towards females and it could even encourage sexual assault. Bud quickly went into crisis mode and issued a statement that said the campaign had merely “intended to encourage spontaneous fun”. However, Twitter users were less than forgiving, urging users to boycott the brand entirely.
The official beer of rape culture. http://t.co/z9tuvacxjC pic.twitter.com/1H2t3fCrFt
— John Overholt (@john_overholt) April 28, 2015
@budlight date rape as a sales pitch? you’re disgusting. pic.twitter.com/4px1ATvalP
— emma (@emmakretch) April 29, 2015
Yet another reason I don’t drink Bud Light. https://t.co/xH3BRkzDvy
— Michael Taylor (@mltaylor13pt1) April 29, 2015
@budlight too bad just do it is taken
— Pitfall Chris (@CBBloch) April 29, 2015