Independent communications and marketing agency, We Buchan announced today it will take on the brand of its global parent, WE Communications (WE).
The rebrand from WE Buchan to WE in Australia is the next natural step in the agency’s evolution.
Buchan Consulting and US-headquartered WE Communications became partners over 12 years ago, and WE acquired Buchan in 2016.
Since then, WE’s team has grown to 56 people in Melbourne and Sydney.
The agency continues to be led by Gemma Hudson, CEO of Australia, supported by Rebecca Wilson, EVP of Singapore & Australia.
Hudson said: “Buchan and WE first came together because of our shared values and independent proposition and over the years, it’s proven to be a dynamic relationship for both our team and clients.
“Now part of a global mid-sized independent network, the agency is well positioned to enter the next chapter of our evolution, support some of the greatest companies in Australia and globally achieve their business objectives.”
The agency has deep expertise accross the corporate, health, consumer and technology sectors as well as specialist capabilities including investor relations, branding, digital, social and design.
Key Australian clients include: Adobe, Allianz, Commonwealth Bank, Cotton On Group and Jenny Craig.
WE global COO and president of international, Kass Sells said: “While our name has changed, what remains the same are our team of award-winning communicators and commitment to deliver exceptional work that drives positive action.
“We are excited about the next chapter of WE in Australia as we continue to come together as ‘One WE’ around the globe.”