WE Buchan Rebrands To WE Communications In Australia, Comes Together As “One WE”

WE Buchan Rebrands To WE Communications In Australia, Comes Together As “One WE”

Independent communications and marketing agency, We Buchan announced today it will take on the brand of its global parent, WE Communications (WE).

The rebrand from WE Buchan to WE in Australia is the next natural step in the agency’s evolution.

Buchan Consulting and US-headquartered WE Communications became partners over 12 years ago, and WE acquired Buchan in 2016.

Since then, WE’s team has grown to 56 people in Melbourne and Sydney.

The agency continues to be led by Gemma Hudson, CEO of Australia, supported by Rebecca Wilson, EVP of Singapore & Australia.

Hudson said: “Buchan and WE first came together because of our shared values and independent proposition and over the years, it’s proven to be a dynamic relationship for both our team and clients.

“Now part of a global mid-sized independent network, the agency is well positioned to enter the next chapter of our evolution, support some of the greatest companies in Australia and globally achieve their business objectives.”

The agency has deep expertise accross the corporate, health, consumer and technology sectors as well as specialist capabilities including investor relations, branding, digital, social and design.

Key Australian clients include: Adobe, Allianz, Commonwealth Bank, Cotton On Group and Jenny Craig.

WE global COO and president of international, Kass Sells said: “While our name has changed, what remains the same are our team of award-winning communicators and commitment to deliver exceptional work that drives positive action.

“We are excited about the next chapter of WE in Australia as we continue to come together as ‘One WE’ around the globe.”

 




Please login with linkedin to comment

we buchan WE communications

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]