Welcome back to the latest episode of B&T’s Fast 30 podcast!
As usual, we’re talking about this week’s biggest media stories including 10’s upfronts & new MasterChef judges, SCA and commercial radio’s down, Victoria’s Secret goes plus-size, the “Poo Jogger”, Tetley’s cold infusions campaign & Barnsy, Farnsy and Ahnsy’s UberEats campaign. We also have an insightful chat with two head media buyers from OMD and GroupM on their thoughts about the upfronts so far.
Nine and 10’s upfronts (starts from 16 mins 30 secs)
B&T chats with head media buyers at GroupM (Nicola Lewis) and OMD (Jane Combes) about their thoughts on the upfronts so far and how they’ll be investing in 2020. From their thoughts on how Nine and 10 have fared so far, to what to expect from Seven next year, to how they’re working with each network in 2020 and how investments have changed over the last give years, Lewis and Combes share their honest opinions about TV in 2020.
New MasterChef judges
Network 10 has announced its 2020 MasterChef judges at its annual upfronts event. Jock Zonfrillo, Melissa Leong and Andy Allen will replace long-standing MasterChef judges George Calombaris, Gary Mehigan and Matt Preston who sensationally announced their exit from the show in July. Zonfrillo, Leong and Allen will be joined in the MasterChef Australia kitchen by an assortment of the world’s best chefs, including Gordon Ramsay, Heston Blumenthal and Curtis Stone, to serve up the 12th helping of MasterChef Australia.
Victoria’s Secret goes trans-gender and plus-size
Victoria’s Secret recently unveiled its first “plus-size” model, the first to grace its stores in its 42-year history. The brand’s campaign, which is in collaboration with British lingerie brand Bluebella, features body positive campaigner Ali Tate Cutler alongside transgender model May Simón Lifschitz, which is certainly a far cry from Razek’s comments last year (former CMO Ed Razek said it would ruin “the fantasy” of the show to include more diverse models).
The Roxy Jacenko ‘Poo Jogger’ saga
The never-ending poo jogger saga continues, with both Jackie O’ and Roxy Jacenko herself rumoured to be the jogger wreaking havoc across Paddington. The viral video shows a blonde haired woman in gym gear apparently passing a bowel movement at the front entrance to Jacenko’s Watson Street offices. Jacenko alleges it’s not the first time the woman – who’s been dubbed the ‘Paddington Pooper’ – has performed the act with Jacenko reporting she’s repeatedly found human faeces in the street over the past three weeks. Apparently, it has now escalated into a police matter.
Commercial radio revenue is down
Ad revenue for metro commercial radio stations fell by 10.2 percent to $181.432 million in the September quarter of 2019, from $202.109 million a year ago, according to data by Deloitte. Ad revenue fell in all capital cities, with the largest market, Melbourne, down 8.68 per cent to $59.371 million and Sydney down 11.44 per cent to $55.043 million compared to this time last year.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]