B&T’s Fast 30: Coronavirus Calamity, AAP To Go, Nike’s Maria And Kobe Ads & DDB’s Ben Welsh

B&T’s Fast 30: Coronavirus Calamity, AAP To Go, Nike’s Maria And Kobe Ads & DDB’s Ben Welsh

Welcome back to the first episode of B&T’s Fast 30 podcast 2020. Yes, it’s been a while, but better late than never!

In this episode, DDB National chief creative officer Ben Welsh joins B&T reporter Ally Burnie, editor John Bastick and CEO David Hovenden to discuss all things coronavirus, APP closing down, and Nike’s Maria and Kobe ads.

We also do a deep dive with Ben to discuss why emotion is vital for effective ads, what marketers really want from agencies, why everyone’s rehashing old ads, what’s in the pipeline for DDB this year and a whole lot more.

Take a listen below.

The coronavirus crisis 

There’s a lot happening thanks to the coronavirus outbreak. We discuss how the outbreak has affected adland (OMD Sydney closed its doors last week amid a coronavirus scare), and what’s to come (GroupM issued a market alert noting many “uncertainties”).

AAP to shut down

Australian Associated Press (AAP) has announced the closure of the AAP Newswire and the Pagemasters editorial production service. This decision was made due to the decline in the number of media companies subscribing to the news wire service in recent years.

The half yearly results are in

What do the half yearly results say about the health of the industry? We discuss Nine, Seven, WPP and oOh!’s results.

Nike’s Maria Sharapova ad 

Tennis superstar Maria Sharapova announced her retirement from tennis and chief sponsor Nike has wasted no time in creating a fitting send-off.

Australia’s top 20 ad spenders

Harvey Norman is once again Australia’s biggest advertiser in terms of dollars spent according to the latest Nielsen Ad Intel data. Who else made the list?

Thanks as always to our friends at Eardrum for their audio guidance. If you like what you’re hearing, don’t forget to subscribe (subscribe to Spotify here or Apple here).

 

 

 




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