B&T’s Fast 30: Coronavirus Calamity, AAP To Go, Nike’s Maria And Kobe Ads & DDB’s Ben Welsh

B&T’s Fast 30: Coronavirus Calamity, AAP To Go, Nike’s Maria And Kobe Ads & DDB’s Ben Welsh
SHARE
THIS



Welcome back to the first episode of B&T’s Fast 30 podcast 2020. Yes, it’s been a while, but better late than never!

In this episode, DDB National chief creative officer Ben Welsh joins B&T reporter Ally Burnie, editor John Bastick and CEO David Hovenden to discuss all things coronavirus, APP closing down, and Nike’s Maria and Kobe ads.

We also do a deep dive with Ben to discuss why emotion is vital for effective ads, what marketers really want from agencies, why everyone’s rehashing old ads, what’s in the pipeline for DDB this year and a whole lot more.

Take a listen below.

The coronavirus crisis 

There’s a lot happening thanks to the coronavirus outbreak. We discuss how the outbreak has affected adland (OMD Sydney closed its doors last week amid a coronavirus scare), and what’s to come (GroupM issued a market alert noting many “uncertainties”).

AAP to shut down

Australian Associated Press (AAP) has announced the closure of the AAP Newswire and the Pagemasters editorial production service. This decision was made due to the decline in the number of media companies subscribing to the news wire service in recent years.

The half yearly results are in

What do the half yearly results say about the health of the industry? We discuss Nine, Seven, WPP and oOh!’s results.

Nike’s Maria Sharapova ad 

Tennis superstar Maria Sharapova announced her retirement from tennis and chief sponsor Nike has wasted no time in creating a fitting send-off.

Australia’s top 20 ad spenders

Harvey Norman is once again Australia’s biggest advertiser in terms of dollars spent according to the latest Nielsen Ad Intel data. Who else made the list?

Thanks as always to our friends at Eardrum for their audio guidance. If you like what you’re hearing, don’t forget to subscribe (subscribe to Spotify here or Apple here).

 

 

 

Please login with linkedin to comment

B&T's Fast 30

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]