It’s rare that B&T has too many brilliant ideas, but we certainly hit on one with a feature in our last print edition that profiled Aussie adlanders who’ve cracked the half-tonne.
Such was the overwhelming response to our “15 Over 50” profiles we did it all again in the latest issue that should’ve hit agency desks last week.
Did you miss it? Not on the subs list? Well, you can subscribe super easily right here.
Heading this month’s stellar cast of legendary adlanders who’ve celebrated their 50th birthdays is none other other than Havas Media CEO, Mike Wilson.
Despite wanting to be an astronaut when he was four years old, Wilson went on to be a founder and chairman at Naked Communications. He’s also held various roles at MEC, Warner Music Group and BMP DDB in the UK.
Here’s his experience in his own words:
It’s the young people that keep me enthused about this business. They’re smart, honest, ambitious and genuinely passionate about interesting stuff. They think the work is more interesting than holding company politics, and they’re driven to produce the best work that they can. At Havas, everyone is so naturally committed to delivering our #meaningful values. It’s both impressive, and quite humbling. And thankfully they don’t bang on interminably about school fees, or property prices (yet). They make me laugh a lot, even if they think I’m a bit of a dinosaur (surely not?) Weirdly they do play a lot of Fleetwood Mac and ABBA though, and could do with a bit of a classic punk injection. But they are the main reason that I (still) love the job.
I’ve been really lucky to have worked with some proper legends in my career. The London agency where I started my career, BMP, was voted Campaign Magazine’s Agency of the Century or whatever, and was an amazing place to work, genuinely chock full of industry legends (I’m not exaggerating).
It was there that I worked with and became very good friends with Jon Wilkins, who subsequently founded Naked Communications, an agency that has played such an important role for me. As well as being Chelsea (essential), Jon always had the anti-establishment punk gene, that’s so important for industry disruptors. Adam Ferrier, and Mat Baxter, my partners in crime at Naked have it too.
What makes you happy?
Super Frank, Kamasi Washington, heavy metal, reggae, Islay single malts. Most of all, seeing my boys smile.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]