It’s B&T’s Celebration Of Adland’s Over 50s! Meet DDB Sydney’s Ben Welsh

It’s B&T’s Celebration Of Adland’s Over 50s! Meet DDB Sydney’s Ben Welsh
SHARE
THIS



Did you miss the latest print edition of B&T? Well, if you did, you need to urgently subscribe here.

And undoubtedly one of the standout features in the bumper new print edition is B&T’s ’15 Over 50′ feature that shines a light on some of the mature, wiser sages of Australia’s advertising, marketing and media industries.

With ageism an ongoing issue throughout adland, ’15 Over 50′ highlights the importance of having a few “grey hairs” about the place and the huge loss of experience, expertise and knowledge that exits when industry veterans quit for greener pastures.

In today’s profile we meet DDB Sydney’s chief creative officer Ben Welsh. He claims to be born in 1962 and yet “remains just 27 years old”.

Here’s his experience in his own words:

Winemaker or copywriter? Back in 1989 that was the decision facing me. I left it to fate. If I didn’t get into advertising, I’d head off to Roseworthy College to study winemaking. But I did, so I didn’t. Recently I combined my love of writing with my love of wine by starting a blog. Feel free to read it at Wineunder20lifeover50.com. What I love most about the industry is the opportunities. I can remember early on in my career thinking how much money had been spent on my ideas and how many people had seen them. Wow! Still amazes me. No other creative occupation supplies such a constant stream of opportunity. Lately, these have increased, as our view of what an ad can be has changed.

One thing that needs to change? If it’s only one, I’d suggest it’s time the industry reminded what it’s here for. We are in the business of commercial creativity. DDB is very clear on this and I’m proud that we are doing great work that works.

Why do 50-plus year olds leave the industry? Advertising in Australia is definitely ageist. Particularly for creatives, where 40 is considered old and God help you if you’re over 50. The digital and social revolutions have forced a lot of people out too. But there are plenty of exceptions – Keith Rheinhard is still busy at DDB New York, aged 84. Closer to home, I can think of a couple of very successful creative directors who are well into their sixties. I suspect they all have one thing in common; a love of the industry and the ability to remain young at heart.

The boss gives you one month off work starting tomorrow. How do you spend that time?

My first reaction is ‘recovering’. But maybe recharging is a more accurate response. I’d fly to Samoa and sail back to Sydney on my mate’s yacht (one advantage of being over 50 is having successful friends who have retired and started ocean racing).

Please login with linkedin to comment

    Latest comments
  • Luke Chess 1 year ago

    Ok, so you’re showing people over 50 now. That’s good. But if you focus only on over-50s in incredibly senior positions like Ben, then you’re really saying that there are very, very few jobs for the older and wiser: those at the apex of the pyramid.

    There are 50+yo writers, art directors, designers, illustrators, account folk and planners around. They may not have clawed over others to climb the corporate ladder, but rather sought balance, raised kids, cared for parents or many other things. To bust ageism, theirs might be the better stories to tell.

Ben Welsh DDB Sydney

Latest News

SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside
  • Media

SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside

Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]

Norwegian Cruise Line Revives Queen’s ‘I Want To Break Free’ In New Global Campaign
  • Campaigns

Norwegian Cruise Line Revives Queen’s ‘I Want To Break Free’ In New Global Campaign

Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]

Aussie Music Stars Front New Digital Campaign For Destination NSW
  • Campaigns

Aussie Music Stars Front New Digital Campaign For Destination NSW

A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]

Why DDB Sydney Is Supporting Advertising Equality Initiative ‘ShEqual’
  • Opinion

Why DDB Sydney Is Supporting Advertising Equality Initiative ‘ShEqual’

In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]

Opinion

by B&T Magazine

B&T Magazine
Adgile Doubles-Down On Australia Growth With Team Expansion
  • Advertising

Adgile Doubles-Down On Australia Growth With Team Expansion

Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star
  • Campaigns

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star

Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo
  • Advertising

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo

Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
  • Marketing

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy

7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy.  With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer.  7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]