Did you miss the latest print edition of B&T? Well, if you did, you need to urgently subscribe here.
And undoubtedly one of the standout features in the bumper new print edition is B&T’s ’15 Over 50′ feature that shines a light on some of the mature, wiser sages of Australia’s advertising, marketing and media industries.
With ageism an ongoing issue throughout adland, ’15 Over 50′ highlights the importance of having a few “grey hairs” about the place and the huge loss of experience, expertise and knowledge that exits when industry veterans quit for greener pastures.
In today’s profile we meet DDB Sydney’s chief creative officer Ben Welsh. He claims to be born in 1962 and yet “remains just 27 years old”.
Here’s his experience in his own words:
Winemaker or copywriter? Back in 1989 that was the decision facing me. I left it to fate. If I didn’t get into advertising, I’d head off to Roseworthy College to study winemaking. But I did, so I didn’t. Recently I combined my love of writing with my love of wine by starting a blog. Feel free to read it at Wineunder20lifeover50.com. What I love most about the industry is the opportunities. I can remember early on in my career thinking how much money had been spent on my ideas and how many people had seen them. Wow! Still amazes me. No other creative occupation supplies such a constant stream of opportunity. Lately, these have increased, as our view of what an ad can be has changed.
One thing that needs to change? If it’s only one, I’d suggest it’s time the industry reminded what it’s here for. We are in the business of commercial creativity. DDB is very clear on this and I’m proud that we are doing great work that works.
Why do 50-plus year olds leave the industry? Advertising in Australia is definitely ageist. Particularly for creatives, where 40 is considered old and God help you if you’re over 50. The digital and social revolutions have forced a lot of people out too. But there are plenty of exceptions – Keith Rheinhard is still busy at DDB New York, aged 84. Closer to home, I can think of a couple of very successful creative directors who are well into their sixties. I suspect they all have one thing in common; a love of the industry and the ability to remain young at heart.
The boss gives you one month off work starting tomorrow. How do you spend that time?
My first reaction is ‘recovering’. But maybe recharging is a more accurate response. I’d fly to Samoa and sail back to Sydney on my mate’s yacht (one advantage of being over 50 is having successful friends who have retired and started ocean racing).
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]