Earlier this year Apple announced its latest ambassador was none other than Sesame Street character Cookie Monster, the tech giant has followed up on its Siri commercial with some delicious “outtakes”.
Throughout the blooper reel, the fuzzy blue monster pesters Siri until his cookies are finally finished baking. Check out the behind the scenes footage:
The ad has over 1,500,000 views since it was released last week.
The original ad has more than 9 million views on YouTube, which is more than any other recent Apple ad.
B&T recently looked at all the reasons why Cookie Monster is so damn good at marketing and building an authentic brand. He’s only a puppet, but he’s a puppet that’s seriously doing the media rounds in Australia. He’s been on a number of shows and interviews and posed for photos with both people and animals. He’s also active on social media, retweeting and replying to people’s queries about cookies.