Earlier this year Apple announced its latest ambassador was none other than Sesame Street character Cookie Monster, the tech giant has followed up on its Siri commercial with some delicious “outtakes”.
Throughout the blooper reel, the fuzzy blue monster pesters Siri until his cookies are finally finished baking. Check out the behind the scenes footage:
The ad has over 1,500,000 views since it was released last week.
The original ad has more than 9 million views on YouTube, which is more than any other recent Apple ad.
B&T recently looked at all the reasons why Cookie Monster is so damn good at marketing and building an authentic brand. He’s only a puppet, but he’s a puppet that’s seriously doing the media rounds in Australia. He’s been on a number of shows and interviews and posed for photos with both people and animals. He’s also active on social media, retweeting and replying to people’s queries about cookies.
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]